Clean Eating, Dirty Marketing: The Truth About Organic Food
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Clean Eating, Dirty Marketing: The Truth About Organic Food
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About this listen
At some point, food quietly stopped being food.
A label on the package. A higher price. A feeling that one choice says something better about you than the other.
In this episode, I unpack how organic food became a moral signal rather than just a farming method. What started as early 20th-century fears around chemicals and industrialization evolved into a multi-billion-dollar industry built on purity, identity, and responsibility.
I trace the origins of the organic movement, from early food safety scares and biodynamic farming to Whole Foods, the USDA organic seal, and the rise of fear-based grocery marketing. We look at what science actually says about nutrition, pesticides, and health, and why the organic label feels so personal even when the evidence is far more nuanced.
This is not about telling you what to buy.
It is about understanding how a label became a moral benchmark.
Welcome to Lies We Bought.
They sold it. We bought it. Now we’re unpacking it.
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