If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.

In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.

From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.

You’ll learn:

• Why your audience stops responding (and what it really means)

• How nonstop event promotion can make you look desperate

• Why collaboration beats shouting into your own void

• The importance of actual human conversations in marketing

• What happens when expectations aren’t clear between partners

• Why contracts and boundaries matter more than good intentions

• And how even seasoned founders have to re-learn basic lessons

This episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.

A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.

Cassandramcclure.com

Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire.

In an industry known for burnout and high turnover, Clean Living founder and strategist Cassandra McClure reveals how she’s kept the same designers, photographers, and creative partners for over a decade.

This episode dives deep into her community over competition philosophy — why collaboration beats control, and how nurturing genuine relationships can create unstoppable business momentum.

Cassandra shares the real strategies behind her agency’s longevity: from warm introductions and consistent communication to shared growth through media partnerships, retreats, and co-branded events.

You’ll learn how to:

✨ Build loyalty in a freelance-driven industry

✨ Turn clients and collaborators into long-term partners

✨ Grow your business by helping others grow theirs

✨ Use events, podcasts, and newsletters to keep your network alive

✨ Create a brand ecosystem where everyone wins

If you’re a founder, creative entrepreneur, or strategist trying to balance your own business while leading others — this episode will inspire you to redefine success through collaboration and connection.

🎧 Tune in to discover how Cassandra built a thriving agency by doing business differently — with heart, intention, and community at the core.

Learn more at Cassandramcclure.com

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Get ready to experience the most exclusive wellness and founder retreat of 2025 — The Clean Living Founder Retreat, presented by Cassandra McClure, Clean Living Magazine, Napa Valley StreamFest, Napa Valley Car Club, HerSociety and The Wellness Affair.

This episode pulls back the curtain on a weekend unlike any other — happening December 12–14, 2025, in Napa Valley, California — where founders, media, and innovators come together for a transformative experience blending clean beauty, conscious living, luxury travel, and entrepreneurship.

Hosted by Cassandra McClure — brand strategist, Forbes-featured clean living pioneer, and founder of the Clean Living Founder Collective — this episode dives into what attendees can expect:

🌿 Featured Experiences:

• ​ Wellness Affair Welcome Ceremony with Danielle Foster
• ​ 1:1 Astrology Readings with Hourglass Astrology
• ​ VIP Wine Tasting at Caymus Vineyards
• ​ Custom Body Oil Workshop with Florra
• ​ Vodka Tasting with KAPA Vodka
• ​ Pilates Activation with BodyRok Napa
• ​ Qi Gong & Sound Healing with Dr. Jenelle Kim
• ​ Custom Henna Design by Body By Mosaic
• ​ Wellness Mocktails by Blume
• ​ River Boat Experience at The R Inn Hotel
• ​ Celebrity Chef Brunch by Elizabeth Binder
• ​ Sip + Shop Partnership with Liz Lanza, Founder of HerSociety SF

🎉 Saturday Night Holiday Soirée & Magazine Launch:

A black-tie celebration with live music by DJ Bisi, luxury pop-ups, wine from Caymus, cocktails by KAPA Vodka, and special appearances by Andrew Mazotti, Ali Hall Art, and Robin Pollack, best-selling author.

🏨 Official Hotel Partners:

The R Inn Napa + Andaz Napa — design-driven boutique hotels offering 5-star comfort, curated coffee bars, rainfall showers, and private courtyards just steps from downtown Napa.

🗞️ Official Media & Press Partners:

Clean Living Magazine, Worn & Driven, Felix Magazine, Best Holistic Life Magazine, Critics Choice (Twitch TV | Semira Ben-Amor), and leading podcasts including The Glo Eco Show (Kat Scarlett), The Conscious Publicist (Ashley Graham), Main Character Manifesto (Cecelia Navarro), Women’s Wellness Podcast (Abbe Feder), and Meet Me in Napa Podcast (Jeremy).

💎 Why Listen:

You’ll hear how this exclusive retreat fosters deep connection, media visibility, and brand growth — while embodying the heart of the Clean Living movement. Learn how to apply, partner, or sponsor this high-profile experience that’s redefining wellness luxury for founders in 2025.

🌐 Apply Now:

Visit cassandramcclure.com/retreat to submit your application or explore partnership opportunities.