Claude Hopkins: Advertising by Hope, Not Fear
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Claude Hopkins: Advertising by Hope, Not Fear
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About this listen
How a failing soap company became the world's best-seller by doing the opposite of every competitor—the forgotten Claude Hopkins strategy that built Palmolive.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.