Eight years ago, Jason Iggleden was working as a builder, swinging tools and searching for something that would make him want to jump out of bed each morning. He still works in construction today, but back then he was looking for a shift in direction. Almost on impulse, he bought a drone and decided to create an app. There was no detailed business plan, just a desire to build something meaningful and help people along the way. That decision would end up reshaping his life.
He launched what became known as the Drone Shark app. It was expensive to develop and eventually too costly to maintain, and it is no longer available in the App Store. In the early days, Jason flew drones each morning with a couple of his carpenters, trying to capture footage for the app. Progress was slow until someone suggested Instagram. He barely knew what the platform was at the time. Once he began posting there, momentum built quickly. Audiences connected with the footage, his live commentary evolved naturally, and a global community began forming around his aerial view of Bondi.
What started as simple ocean filming soon became something more detailed. Jason began noticing individual animals and recurring behaviours. He gave them names—Alex the seal, Homer the hammerhead, Nelly the grey nurse shark with scoliosis, Sunny the sunfish, and Dolly the dolphins. Naming them helped audiences form emotional connections. Instead of seeing an anonymous shark, viewers saw a character. That shift, Jason believes, encourages people to care.
More Information
https://www.youtube.com/@DroneSharkApp
https://www.facebook.com/dronesharkapp/
https://www.instagram.com/stories/dronesharkapp/
https://www.mdpi.com/about/journals
https://sarahhatherley.com/portfolio_page/shark-bait-teaser/
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