Christine Castro, VP of Marketing: Building an Early Stage Marketing Function
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Christine Castro, VP of Marketing: Building an Early Stage Marketing Function
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About this listen
In this episode, Christine Castro shares her insights learned from leading marketing at early stage startups. We discuss:
- Christine's background and expertise as a marketing leader
- Why CMO's have shorter tenure's than most C Suite execs
- What to look for when making a first marketing hire
- The most important metric for a marketing leader
- How to work with CEOs that don't come from marketing backgrounds
- What to do when building a a marketing function from the ground up
Come say hi! Feel free to connect on social, give feedback, or suggest new guests/topics to cover.
Riece's LinkedIn: https://www.linkedin.com/in/riecekeck/
Website: www.vaultrecruiting.com
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