Ever found yourself eagerly crafting a New Year's resolution, only to abandon it as February rolls around? We've all been there, and this episode is all about transforming those fleeting commitments into concrete, actionable plans. Join Dustin , Manny, and Bree as we share our own personal victories and the growth we've seen, both in our tattoos and beyond. We're dissecting the anatomy of successful goal setting, and you might just pick up some strategies that'll make your resolutions stick this time.

The world of social media is a labyrinth of connections, creativity, and sometimes, chaos. We're taking a stroll down memory lane, back to the days of MySpace, while also confronting the darker corners of the digital realm. Cyberbullying, the impact on our kids, and the implications for accountability in an age where everyone's a keyboard warrior—it's all up for discussion. And who could forget that time our tattoo shop got entangled in a social media mix-up? We're spilling the ink on that story and the power of loyalty and apologies in the face of online blunders.

Wrapping up, our hearts are full of gratitude for the support from our listeners in Fernley to those tuning in across the globe. The lifeblood of our community—small businesses—are celebrated, as we share tales of resilience and the odd humorous mishap. And it's not all serious business; we're also introducing a new member to our tattoo family (it's Joey, not Jeff, by the way) and teasing the creative ventures on the horizon. So, if you're looking for a blend of heartfelt thanks, community spirit, and a few laughs, you've got the right episode.

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Get ready to redefine your understanding of success in entrepreneurship as we talk with Dr. Frank Cespedes, a revered author known for his impressive work on sales and strategy. He’s here to share his treasure trove of knowledge from the business world, academia, and real-life experiences. Together, we'll venture into the often-overlooked aspect of aligning your sales with your strategy and how this can shape your entrepreneurial journey.

Ever pondered on the importance of developing a personal brand or intrigued by the concept of omnichannel consumers? We've got you covered. Dr. Cespedes sheds light on these subjects, offering insight on how the pandemic has revolutionized digital marketing and why a strong alignment between strategy and sales can boost the value of your enterprise. Plus, we'll delve into change management, a critical factor for staying a step ahead of your competitors.

As we intertwine strategy and sales, we cannot overlook the intricacies of selling in diverse cultures and industries. Dr. Cespedes enlightens us on his fascinating research on sales and the importance of understanding different cultures when selling. We also tackle the challenges companies encounter when recruiting salespeople and the crucial role of training and performance reviews. To top it off, we explore how technology and effective management can enhance learning for salespeople. Don't miss out on this enriching episode and be sure to check out Dr. Cespedes' books for a deeper dive into these topics.

Links to Books:
Sales Management that Works
https://www.amazon.com/Sales-Management-That-Works-Changing/dp/1633698769/ref=sr_1_1?crid=TUTNRJJ9YIQH&keywords=sales+management+that+works&qid=1696314113&sprefix=sales+management+that+works%2Caps%2C158&sr=8-1

Aligning Strategy & Sales
https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1?crid=2ZH1UJVOSY1HC&keywords=Aligning+strategy+and+sales&qid=1696314179&sprefix=aligning+strategy+and+sales%2Caps%2C145&sr=8-1

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PowerPoint presentations - a necessary evil or an invaluable tool? Your hosts, Dustin Steffey and Fern Chan, unravel the mystery and bust common myths about PowerPoint presentations that leave your audience yawning. With a sprinkle of personal experiences and lots of practical tips, we show you the finer nuances of using PowerPoint as a true aid to your speeches, not just as a glorified teleprompter.

We're stacking this episode with a punch of visually engaging content, showing you the power of visuals and their ability to evoke emotions. We dive into the Jedi Formula - a secret sauce to create a riveting journey for your audience. Besides, we also talk about the art of using social media to keep your audience hooked. So, tune in and learn to make an impact with your presentations that lasts beyond the conference room! And don't forget to rate us on your favorite podcast platform.

Important Links:
https://www.instagram.com/fernchanpresents/

https://fernchan.com/free-chapter/

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