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Choosing a Shop System to Complement Your Marketplace Business - with James Gurd

Choosing a Shop System to Complement Your Marketplace Business - with James Gurd

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 James Gurd is co-host of the Re:Platform podcast and an experienced consultant in the field of platforming (i.e. switching from one shop system to another). He's helped House of Fraser, Victoria Beckham, Mars, Colgate & more to coordinate their own re-platforming projects, so he's well-positioned to share his tips, tricks & advice to help you figure out which shop technology is best suited to complement your marketplace business. Whether you're just getting started with shop number 1, or looking to upgrade as your business scales, James has tips to help you understand which questions you should be asking to figure out which technology is right for your business. Expect to learn: - What the difference is between a content-management system & a shop system - Whether it’s best to use plug-ins from a shop ecosystem or work with external technology and integrations - How to add value to your shop without simply offering discounts left, right and centre - How much customisation you should add to your shop before it starts to take more away than it adds

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