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Choice Hacking: The Marketing Psychology Podcast

Choice Hacking: The Marketing Psychology Podcast

By: Jennifer Clinehens
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About this listen
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener2025 - Choice Hacking Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep

    The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep
    Feb 6 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Show More Show Less
    17 mins
  • How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect

    How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect
    Jan 30 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Show More Show Less
    13 mins
  • The Rise & Fall of Toys R Us | The Psychology Behind Its Failure

    The Rise & Fall of Toys R Us | The Psychology Behind Its Failure
    Jan 22 2026

    ⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐

    Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more about my group program here: https://choicehacking.academy/cbc/
    Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
    Show More Show Less
    17 mins
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