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Chinese Brands

Chinese Brands

By: Hubert
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About this listen

Hello, welcome to be here. My name is Hubert. I am a Chinese marketer with about 10 years of work experience in global branding and marketing in the fastest-developing city Shenzhen China. It's a city in which some of the most renowned Chinese brands such as HUAWEI, OPPO, DJI, ECOFLOW, and ANKER are based. However, I have come to realize that the whole industry in China needs a big change from selling the affordable to selling the valuable. And this is where I see challenges that Chinese brands are facing. In this channel, I will share what I think makes Chinese brands so successful and unique compared to brands from other countries. Also, for those of you who are interested in exploring what the business culture of global marketing looks like in China, I will share my real work experience with you! Stay tuned and subscribe for more content!

Hubert Zhang 2023 Career Success Economics Marketing Marketing & Sales
Episodes
  • Episode 4 - How much can graduates earn in China?

    Episode 4 - How much can graduates earn in China?
    Dec 3 2023

    Hello, I finally answered the salary question in this episode. I forgot to say in this episode that what I mentioned in this podcast is only based on Shenzhen, the most advanced city here. and is only based on the industry of international trading. I hope you enjoy it!
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    9 mins
  • Episode 3 - Work Culture in China Be Like

    Episode 3 - Work Culture in China Be Like
    Nov 17 2023

    We all met terrible coworkers at work. Most people have probably met this type of terrible coworker at least once in their career. Listen to this episode and tell me whether the work culture in your country is also like this.
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    9 mins
  • Episode 2 - Typo

    Episode 2 - Typo
    Sep 25 2023
    In this episode, I shared a difference between Chinese and international brands in copywriting that I have noticed throughout the years. Please share your experience and opinion with me on YouTube or alwayshubert@gmail.com. I hope you enjoy this episode.
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    12 mins

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