Chicken and acceptance in Burkina Faso: BOP Marketing
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Chicken and acceptance in Burkina Faso: BOP Marketing
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About this listen
In this episode, we go Burkina Faso and deep dive into how can acceptance be developed for new products at the Bottom of the Pyramid even in situation where consumers are emotionally attached to other products. Check out how grilled chicken in Burkina Faso can teach us about the impact that business can have and how it is different from what NGOs, donors and Governments can offer.
This insightful journey was researched and put together by Henry George Mitchell, Charlotte Both, Hannah Hoehnke and Alexa Sievers with the support from Nova SBE Professor Filipe Alfaiate and the Teaching assistant Daniela M Afonso.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.