Charles Stanton: Brands are Coming Onto the Blockchain Now (E20)
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Charles Stanton: Brands are Coming Onto the Blockchain Now (E20)
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About this listen
In This Episode
- [03:12] Charles’ background and career journey
- [05:18] Charles’s conversation on NFT Investments with his spouse
- [06:44] Charles’s motivation with Web3 and potential projects, including Cardano.
- [08:55] The rebranding process from Bondly to Forj and the reasons behind it.
- [13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches.
- [17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration.
- [18:43] Charles’ definition of the Web3 Metaverse
- [20:11]] The future of the Metaverse and brand experiences
- [24:55] Unique opportunities and challenges for brands exploring the Metaverse
- [27:06] How Forj fosters co-creation between fans and creators in the metaverse
- [30:12] Charless recommendations for breaking into Web3 from Web2
- [34:28] The biggest threats to Web3 adoption and growth
- [39:21] Why Charles considers blockchain as a technological movement
- [40:37] Exciting innovations and projects that Forj is working on
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