Charge What You're Worth — Ep 66 cover art

Charge What You're Worth — Ep 66

Charge What You're Worth — Ep 66

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Summary

 Most small business owners know their prices should go up. They just can't bring themselves to do it.In Episode 66, Matt and Charlie get into the real psychology behind pricing — why founders undercharge, why the fear of losing customers is almost always bigger than the reality, and why putting your prices up is often the most commercially responsible thing you can do right now. Recorded with Charlie calling in from Spain, surrounded by palm trees and Brent crude updates.They also pull back the curtain on their own businesses — from shipping thresholds and delivery gap tracking to labour cost percentages and the compounding effect of letting small inefficiencies slide. Because pricing confidence and cost control aren't separate conversations. They're the same one.Takeaways:💸 Why undercharging can actually cost you the job📦 How tweaking your delivery threshold saved one business £150k in a year🧮 The percentage mindset every founder needs to understand their real margins😬 Why the customers you lose when you raise prices are often the ones you didn't want anyway🔧 Price and cost control — why both have to happen at the same timeFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨‍💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨‍💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/
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