Chapter 3
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Chapter 3
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About this listen
This chapter explores the imperative for advertising agencies to embrace and adapt to the rise of artificial intelligence. It discusses how agencies must restructure their operations, cultivate new skill sets, and leverage AI technologies to remain competitive in a rapidly evolving marketing landscape.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.