Channel Chats turns three! To celebrate, Harry and Tina welcome Alex Whitford - VP of Revenue at Channext and host of Partnerships Unraveled for a conversation that blends personal milestones with big channel insights.

Together, they explore:

- How leading vendors are making it easier (or harder) for partners to sell, and why ease beats differentiation.
- How partners can use AI to generate demand, personalise campaigns, and stay competitive.
- The “three Ps” (product, program, people) every partner should evaluate when deciding who to work with.
- What’s next: how agility, marketplaces, and AI-driven enablement will shape partner success over the next few years.

It’s an episode full of reflection, practical lessons, and a look ahead at how AI and agility will define the next era of the channel.

In this Episode, Harry and Tina tackle the fine line between using AI smartly and keeping your content authentically you. From why obviously AI-generated emails go straight to trash, to the uncanny valley of AI influencers at Wimbledon, they explore the latest trends, risks, and opportunities in the channel.

This month on Channel Chats, Harry and Tina discuss LinkedIn anxiety, and crafting a no-fuss, 15-minute daily routine to stay visible (without becoming a kiss-up). They unpack the changing tone of LinkedIn, the value of authentic connection, and how AI can help you post smarter… not weirder.