Change Change cover art

Change Change

Change Change

By: Neil Butler
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About this listen

There is something quite ironic about this thing called Change Management. At Untypical, we have been working in this space since the mid-1990s and in reality, for most change practitioners, nothing has changed.

Tried and true (or is that tired and true?) methodologies that deliver change programs in pretty much the same way as they did back in the early days.

People who create artefacts like change plans, BIAs (that's a business impact assessment for those not "in the know") and comms plans, the delivery of which are often used as the milestones of success more than the actual delivery of agreed outcomes.

We don't think that approach works anymore.

We are setting out to change change. We'd love you to join us on the journey.

2025 - Untypical Media Economics
Episodes
  • Introduction

    Introduction
    Nov 9 2025

    In this episode, Neil kicks the podcast off by explaining why change needs to change.

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    4 mins
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