Challengers, the 95/5 Rule, and the Intersection of Consumer and Employer Brands: Faisal Siddiqui cover art

Challengers, the 95/5 Rule, and the Intersection of Consumer and Employer Brands: Faisal Siddiqui

Challengers, the 95/5 Rule, and the Intersection of Consumer and Employer Brands: Faisal Siddiqui

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Don't let the fact that Faisal Siddiqui, founder and chief strategy office of Creative Business Company, is a brander's brander. This is a fun conversation on the nature of branding in the modern age. You only have to listen to us dive into the genius of Ritz Carlton's joint consumer/employer brand, "Ladies and gentlemen serving ladies and gentlemen" to get how much fun we're having.

  • Creative Business Company: https://www.creativebusinesscompany.com/
  • Faisal's LinkedIn: https://www.linkedin.com/in/mfaisalsiddiqui/

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