Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.

Today's Guest...

Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.

Episode Highlights...

00:00 Introduction

01:53 Meet Catherine Turner: Brand Photographer

06:54 The Importance of Personal Brand Photos

17:57 Using Personal Brand Photos Effectively

21:54 Leveraging Personal Brand Photos for Marketing

26:10 The Power of Personal Connections in Business

26:53 The Impact of Visual Marketing

30:38 Choosing the Right Photographer

34:49 Understanding Photo Licensing

40:52 Catherine's Favourite Travel Destination

43:06 Final Thoughts and Where to Connect

Key Takeaways...

Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.

Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.

Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.

Links Mentioned In The Episode...

Visit Catherine’s Website

Connect with Catherine on Instagram

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Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...