Ever feel like your words just aren’t landing? 🤔 Maybe it’s time to stop talking and start showing.

In this episode, Andrew dives into John Maxwell’s “Law of the Picture”—aka leading by example—and brings it to life with stories that hit home. From battlefield leaders to hallway moments at Peterman Brothers, you’ll hear why how you show up matters way more than what you say.

If you're serious about building trust, boosting morale, and creating a culture that thrives, this one’s a must-listen 🎯 Because your team is watching... even when you think they’re not.

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Chad Peterman | CEO | Author

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• The “Law of the Picture” teaches that the most impactful leadership happens through example, not instruction.
• A leader’s body language, tone, and presence speak volumes—often louder than their words.
• Experiencing the same work as your team builds empathy, trust, and more effective problem-solving.
• Modeling core values like work ethic, accountability, and positivity creates cultural alignment and boosts team morale.
• The greatest test of leadership is how you carry yourself when things aren’t going well—because that’s when your team is paying closest attention.

On this episode of “To the Point,” Heather McLeod is back on the mic and bringing the 🔥! Now Chief Growth Officer at Authority Brands (hello, $2.1B+), she’s breaking down why modern marketing isn’t just about more leads—it’s about smarter ones.

From listening to call recordings to uncover hidden revenue, to why elite marketers must think like operators, Heather dishes real talk on what it takes to grow in today’s hyper-competitive digital world.

If you're ready to ditch the fluff and get results, this one’s for you 🚀

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• Listening to call recordings reveals hidden revenue opportunities without extra ad spend.
• Elite marketers align tightly with operations to drive real revenue, not just lead volume.
• The future of home services marketing demands full-funnel accountability—from lead to booked revenue.
• Most missed revenue isn’t from lack of leads, but from failure to book or follow up effectively.
• Cross-selling across service lines and leveraging existing customer data is the next frontier for growth.

In this episode, Chad breaks down the Law of Empowerment and why simply telling your team to "go do it" isn’t enough. He shares real-life stories, the hard truths about letting go of control, and why giving your team the WHY behind the WHAT is the real secret to growth.

If you're building a business, leading a team, or just tired of feeling like you're the only one who “gets it,” this episode is your roadmap to multiplying leadership and momentum 🚀

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• Empowerment = information. People need context, not just tasks.
• Let go to grow. Control limits scale and leadership development.
• Clarity drives performance. Share what success looks like.
• Support after delegating. Mentor and celebrate, don’t just assign.
• Connected roles = stronger teams. Show how every job impacts the big picture.