Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how Canadian businesses can stay visible, credible, and competitive amid seismic shifts in search engine behavior and the rise of AI-driven discovery.

Joining us is Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, an SEO and digital strategy expert helping brands across North America grow through data-backed, people-first approaches. Natasha shares insights on AI’s impact on search, how to build long-term trust, and the mindset required to thrive in an ever-changing digital ecosystem.

Key Highlights:

1. SEO’s New Era: How to align with Google’s E-E-A-T principles and build lasting credibility through quality content.

2. AI & Search: How AI is reshaping organic traffic and what SMEs can do to maintain visibility in zero-click searches.

3. Emotional Resilience: How founders can manage uncertainty, risk, and burnout in fast-changing markets.

4. Career Pivots: How transferable skills from education and recreation shaped Natasha’s approach to leadership and growth.

5. Future Vision: How Flywheel Digital is driving innovation and thought leadership in SEO across North America.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we dive into how AI is revolutionizing the fintech space, particularly in streamlining the investment process for lean teams and family offices.

Joining us is Nicolas Frendo, CFO at Acephalt, an innovative fintech startup developing an AI platform designed to simplify due diligence, assess risk, and enhance investment decision-making. Nicolas shares his entrepreneurial journey, the technology behind Acephalt’s platform, and how his financial and technical expertise is driving its mission.

Key Highlights:

1. Entrepreneurial Journey: Why Nicolas pivoted from financial analysis to founding Acephalt, shaping its technology and mission.
   
2. AI for Speed & Efficiency: How Acephalt’s multi-agent AI platform accelerates deal sourcing and risk assessment.
   
3. Building Trust in a Niche Market: How Acephalt is winning early clients and gaining acceptance from traditional investors.
   
4. Resilience in Entrepreneurship: Turning rejection and setbacks into strategic lessons for sustaining growth.
   
5. Future Vision: The significance of Acephalt’s upcoming open beta and its potential to empower investment teams.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how performance marketing can transform ad spend into predictable profit by combining creative storytelling with data-driven precision.

Joining us is Sanjay Mayar, VP of Growth and Marketing at Imajery, a performance marketing agency that helps ambitious brands scale through measurable growth strategies. Sanjay shares actionable insights on building high-performing campaigns, balancing creativity with analytics, and helping SMEs prepare for key opportunities like Black Friday.

Key Highlights:

1. Performance Marketing Simplified: How SMEs can use performance marketing to achieve measurable ROI.
   
2. Creative Storytelling: Why blending creativity with data helps brands stand out in competitive markets.
   
3. Predictable Growth Engine: How an analytics-obsessed strategy drives sustainable, scalable results.
   
4. Leadership in Growth: The critical role of founders and CEOs in aligning vision with marketing execution.
   
5. Black Friday Strategy: How SMEs can leverage data insights and Imajery’s free marketing audit for peak performance.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.