Have a question, comment, idea or suggestion? Send us a text.

What if the political consulting industry isn't the competitive free market everyone assumes it is? Jordan Lieberman, CEO of Powers Interactive, analyzed over 54 million federal campaign transactions to reveal the hidden architecture of political consulting. In this episode, Jordan shares eye-opening findings about vendor survival rates, the power of alumni networks, and why 93% of consultants don't make it a decade in the business. We discuss how institutions like the Leadership Institute and party committees create lasting professional networks, why digital shops churn while printers endure, and what Jordan calls the "hollowing out of the middle class" in political consulting. Plus, Jordan offers counterintuitive career advice: why losing campaigns might actually lead to more success than winning them. If you want to understand how campaign money really flows and what it takes to build a lasting career in politics, this conversation is essential listening.

Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.

What should smart campaigners be doing right now to prepare for 2026? In this special episode, we're sharing a recent webinar hosted by Campaigns & Elections and sponsored by Prompt.io, where host Eric Wilson sits down with Farz Sokhansanj, President of Prompt.io, to unpack the tech trends and strategic shifts that will define the next election cycle.

Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.

Billy McBeath from Senate Leadership Fund reveals why most political campaigns are still buying connected TV like it's 2015—and what they should do instead.

He breaks down the breakthrough YouTube study that forced SLF to rebuild their entire advertising strategy mid-cycle, discovering that 14 impressions on YouTube moved polling numbers like broadcast TV. Billy explains how to get modeling, polling, and reporting to actually talk to each other, why fragmentation is costing campaigns thousands in wasted impressions, and the four rules for smarter CTV buying in 2026.

If you're spending six figures or more on digital video, this episode will save you money.

Visit our website: CampaignTrend.com