When your signature skill is the thing clients line up for, it’s easy to accidentally build a beautiful trap. In this live diagnosis, Jeremy Enns, the founder of Podcast Marketing Academy,shares how his rave-review podcast audits started running his weeks (and energy) into the ground.

We focus on Business Design and Margin Mindset to keep the magic intact while redesigning delivery so results scale and burnout doesn’t. Think: fewer audits, higher prices, phased delivery, and using your audit as a kickoff to a year-long, calm growth arc.

What You’ll Learn

• Why splitting “the thinking” across multiple people weakens synthesis - and what to do instead
• A calm way to productize deep expertise: shorter delivery, phased implementation, clearer prioritization
• How to reframe audits from one heavy drop to a year-long outcomes program
• Pricing and packaging tweaks that filter for fit and reduce overwhelm
• Using “show, don’t tell” proof (full audit shares/teardowns) to communicate outsized value

Learn More About Jeremy Enns

• Connect with Jeremy on LinkedIn
• Jeremy’s site: podcastmarketingacademy.com
• Free Podcast Marketing Audit: podcastmarketingacademy.com/audit
• Newsletter — Scrappy Podcasting: podcastmarketingacademy.com/scrappy-podcasting-newsletter

• (00:00) - Introduction: The Dream and the Trap
• (00:56) - Case Study: Jeremy's Podcast Audit Process
• (05:53) - Challenges and Solutions: Scaling Expertise
• (23:50) - Communicating Unique Value
• (27:55) - Structuring Value Delivery
• (35:09) - Optimizing Business Design

Grab the Calm Service Design + Delivery Swipe File here

If you've been sharing the same ideas for years but still feel like you're reinventing the wheel every time you explain them, this episode is for you. Susan sits down with Melanie Deziel, creator of the IRON Framework, to explore how to transform raw, unstructured ideas into scalable, repeatable frameworks. Go behind the scenes of the Calmer Framework’s evolution, explore why naming comes last, and show how frameworks can become the backbone of your services, content, and operations. Whether you’re trying to clarify your IP or reduce your mental load, this episode will help you treat your ideas like infrastructure.

What You’ll Learn:

• Why lack of structure - not lack of clarity - is holding your IP back
• The four components of Mel’s IRON Framework for turning ideas into frameworks
• How systematizing your thinking creates business leverage and margin
• The difference between creativity and reinvention
• Why framework development is more collaborative than you think

Learn More About Melanie Deziel:
Melanie Deziel is a keynote speaker, author of The Content Fuel Framework, and the founder of StoryFuel. She helps entrepreneurs and organizations transform their ideas into scalable content and IP.

• Website: https://www.melaniedeziel.com
• Framework Development Cheat Sheet
• LinkedIn: Melanie Deziel

Learn More About Susan Boles + Beyond Margins:

• Website: https://www.beyondmargins.com
• Linkedin: Susan Boles

• (00:00) - Introduction: The Problem with Unstructured Ideas
• (01:19) - Frameworks as a System
• (02:29) - The Importance of Consistent Messaging
• (20:36) - The Evolution of Frameworks
• (24:33) - Collaborative Framework Development
• (31:13) - Implementing and Scaling Frameworks

Grab the Calm Service Design + Delivery Swipe File here

Susan sits down with leadership and culture consultant Melissa Carson to tackle a challenge so many entrepreneurs face: digital tool sprawl.

Together, they unpack the overwhelm caused by scattered systems and explore how creating a single source of truth—your personal data warehouse—can unlock mental clarity and free up energy for more meaningful work.

Melissa shares her struggles with multiple overlapping tools (Google, Microsoft, Airtable, and more) and the mental load of duplicated content workflows. Susan guides her through the process of consolidating tools, designing for ease, and building a system that actually supports her business rather than drains it.

Whether you’re drowning in Google Docs, lost in Notion, or stuck juggling endless spreadsheets, this episode offers a roadmap to a calmer, more intentional business setup.

What You’ll Learn

• How a “personal data warehouse” can transform your content and client operations
• Why choosing the right tool isn’t about features, but about how it feels and supports your brain
• The power of building a single source of truth to reduce decision fatigue
• How to leverage automation to reclaim time and mental energy
• Practical first steps to start consolidating and simplify your systems

Learn More About Melissa

• Canopy Strategies Website
• Connect with Melissa on LinkedIn

Learn More About Susan

• Beyond Margins website
• Connect on LinkedIn

• (00:00) - The Power of a Centralized Digital Brain
• (01:51) - Meet Melissa Carson: A Case Study in Digital Overwhelm
• (02:30) - Diagnosing the Bottlenecks: Tools and Redundancies
• (04:37) - Strategies for Building a Personal Data Warehouse
• (21:37) - Consolidation and Efficiency: Steps to a Calmer Business

• Find out more about Calmer Brain by grabbing a copy of the Beyond Margins Services Guide
• Apply to be a guest on a future live diagnosis episode of Calm is the New KPI