Today we're speaking with Chase, who has taken the concept of rapid scaling to a whole new level. In just five years, he's gone from buying his first cabin in Running Springs, California, to owning eight properties across multiple states—all while maintaining a full-time career as a loan officer and raising a family. What started as a weekend retreat they could barely use because it kept getting booked has evolved into a sophisticated development and investment strategy that includes land hacking, private money raising, and even flipping Teslas to fund cabin purchases.

From adding patina to brand-new renovations with personal record collections to creating secret amenities that delight guests through treasure hunts, Chase has mastered both the emotional and financial sides of the cabin business. We'll explore his three-role framework of visionary, manager, and technician, why he believes cabins should be about intentional experiences rather than convenience, and how strategic placement in established markets has allowed him to scale without heavy marketing investments.

Whether you're dreaming of your first cabin or wondering how to grow beyond your current portfolio, this conversation offers insights into the systems, partnerships, and mindset shifts that enable rapid growth while maintaining the magic that makes cabins special. Plus, we dive deep into unconventional marketing tactics, from color contrast theory in Airbnb photos to maximizing SEO across multiple booking platforms.

Instagram: @lightfootcabin

Booking Site: https://charifavacationrentals.holidayfuture.com/all-listings

Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com

YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g

I am excited to launch a new format for some of our podcast episodes! I'm calling these 'Anchor Episodes', and they're just me 😬They'll be a bit shorter, and will be a deep dive of some of the ideas/thoughts/concepts that I reference regularly (but briefly) during our interviews with guests. My hope is it will provide some helpful content for regular listeners, as well as a way to share in the future on episodes where we mention these.

This episode is all about the 'Unicorn, Work Horse and Donkey' business model comparison, the creative genius of Annemie Tonken (Photographer & Podcast host). I was listening to the podcast episode linked below on a long drive to the cabin several years ago, and couldn't stop thinking about how it applied to the world of AirBNB's and STR's. So in this episode I start by explaining the three models, and then give examples for each from my own properties where I've hosted guests over the last 10 years.

I would LOVE your feedback on 1) if this is helpful and enjoyable, 2) what topics you would like me to cover and 3) any suggestions for how we can make it even better!

Annemie Tonken, 'This Can't Be That Hard': https://www.thiscantbethathard.com/

Episode that got me thinking about all this: https://www.thiscantbethathard.com/podcast/038

Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Cabin Boone: https://staycozycabin.holidayfuture.com/listings/311026
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com

YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g