CX Isn’t a Department, It’s the Business Model | Episode 69
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CX Isn’t a Department, It’s the Business Model | Episode 69
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Summary
Jackob Alaluf, VP of Customer Experience at Bridgewise, explains why CX is the ultimate business differentiator. Drawing on 35 years across B2B and B2C, he shares how people, satisfaction, and retention drive long-term success. His perspective reframes how companies should define growth in highly competitive markets.
“At the end of the day, the customer experience representatives are the ones who are actually responsible for taking the product or solution and ensuring that whoever is using it is satisfied with what they received, what they purchased, and what they are using. You will also find competitions and similar solutions and products to those in the market. The difference will be with the people behind these products and the solutions. Customer experience is a key differentiator.” — Jackob Kobi Alaluf
This episode explores how customer experience transcends departments to become the foundation for business growth. Jackob reveals why retention, trust, and people-first practices are the key to long-term success and how CX alignment can transform satisfaction into a strategic advantage.