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CX Files

CX Files

By: Mark Hillary and Peter Ryan
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CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.(C) IT Decisions and Carnaby Content 2018-2025 Economics Management Management & Leadership
Episodes
  • CXOutsourcers 2025 - Feedback From Munich Delegates
    May 29 2025

    The 2025 CXOutsourcers event took place earlier in May in Munich, Germany. Peter called on a few of the delegates to get their feedback and key takeaways from the event.

    https://cxoutsourcers.com/

    https://nearshoreamericas.com/cxoutsourcers-forum-trade-and-cx-disruptions-take-center-stage/

    https://ryanadvisory.com/cxoutsourcers-2025/

    ---

    Peter Ryan talked to:

    Carrie Ramskill - COO HGS (UK)

    https://www.linkedin.com/in/carrie-ramskill-503446223/

    https://hgs.cx/

    Ahmed Refky - CEO Planovate (Orlando, FL, USA)

    https://www.linkedin.com/in/ahmedrefky/

    https://www.planovate.com/

    Kevin Lightfoot - CMO Ascension International (Frisco, TX, USA)

    https://www.linkedin.com/in/kevinlightfoot/

    https://ascensionbpm.com/

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    30 mins
  • Mark Zucker - MCVO Talent - Four Weddings And A BPO
    May 22 2025

    Mark Zucker is the Co-Founder of MCVO Talent Outsourcing. He is based in Chicago, Illinois.

    Mark shares his journey from founding a wedding album manufacturing company (almost 30 years ago) to starting MCVO, which specializes in helping small businesses in North America. He highlights the benefits of the Philippines as a BPO destination, citing its respectful culture, strong English proficiency, and service-oriented mindset. Zucker emphasizes the importance of understanding client needs, maintaining client relationships, and providing simplified pricing models. He advises entrepreneurs to seek knowledgeable, involved partners and to consider the feasibility of outsourcing tasks.

    Mark talked to Peter Ryan about his journey as an entrepreneur and the specific needs of smaller companies when outsourcing.

    https://www.linkedin.com/in/markzucker/

    https://www.mcvotalent.com/

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    26 mins
  • Martin Hill-Wilson - Brainfood Training - Beyond The Hype... How Is AI Really Changing CX?
    May 15 2025

    Martin Hill-Wilson is the founder of Brainfood Training and Brainfood Consulting. He is based in Milton Keynes, close to London, UK.

    Martin has a long history as a leader inside the CX and BPO industry. For the past 15 years he has focused on strategy consulting and advising on CX leadership and culture. Brainfood Training is a more recent focus on helping non-technical teams to understand the implications of and opportunities for the use of AI - particulary for CX teams.

    Brainfood Training is focused on helping people understand what AI can really do - not just repeating the hype from the media.

    In this conversation with Mark Hillary, Martin talks about his experience talking about and training CX teams on how AI can be used and where it is already possible to find real use cases - how is AI really being used to improve CX?

    https://www.linkedin.com/in/customermanagement/

    https://brainfoodtraining.com/

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    44 mins

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