CMOs Becoming CEOs & Female Audiences in sports | Women Who Brand: Milagros Cubelli, CEO, Miami Sharks
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CMOs Becoming CEOs & Female Audiences in sports | Women Who Brand: Milagros Cubelli, CEO, Miami Sharks
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About this listen
Join us in this episode as Milagros Cubelli, CEO of the Miami Sharks—responsible for introducing a new sport, rugby, to the U.S. and making it resonate with new audiences—shares her journey from CMO to CEO and why this transition is such a natural next step. She discusses how marketers’ ability to understand people and build communities makes them natural leaders at the top, and she highlights the importance of female audiences in sports.
If you’re a CMO, a marketer, or simply want to dive deeper into sports and leadership, this episode is absolutely for you.
🎧 Listen and enjoy!
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