Welcome to another episode of the Boss Uncaged Podcast! In today’s conversation, S. A. Grant sits down with Mikael Dia, founder of Funnelytics and an expert in digital marketing, data visualization, and the energy behind customer journeys online. Dubbed the "Funnel Boss" for obvious reasons, Mikael Dia shares his journey from a LEGO-loving, sports-playing kid in Montreal to serial entrepreneur and SaaS company leader in Toronto.

In this episode, Mikael Dia unpacks the art and science of building funnels, tracking user data, and scaling platforms from zero to hundreds of thousands of users. The conversation takes us through his globe-trotting story, insights on parenting as entrepreneurs, candid takes on managing business and family, and even visions of what AI could mean for the future of work and legacy.

If you’re curious about digital marketing, want to understand how data can transform business decisions, or just need a dose of entrepreneurial inspiration (with a dash of philosophy and tech geekery), this episode is packed with real talk, wisdom, and plenty of laughs. Strap in as we dive deep into what it means to build, scale, and innovate—all while keeping life in balance.

CEO of Funnelytics.io: Mikael Dia

Mikael Dia is a seasoned digital marketer based just outside Toronto, Canada. With over a decade of experience in the industry, he’s dedicated his career to mastering the art and science of turning strangers into loyal customers. Driven by a fascination for funnels, conversions, psychology, and all the subtle strategies behind successful online marketing, Mikael founded Funnelytics, a company that empowers businesses to visualize and optimize their marketing funnels. Known in the industry as the "Funnel Boss," Mikael has spent years exploring and perfecting the nuances of email marketing, customer journeys, and conversion tactics, solidifying his reputation as a true leader and innovator in the digital marketing space.

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Guest: Mikael Dia

Website: https://funnelytics.io/

Youtube: https://www.youtube.com/@mikaeldia

LinkedIn: https://www.linkedin.com/in/mikaeldia

Facebook: https://www.facebook.com/mikael.dia/

Podcast: https://podcasts.apple.com/podcast-episode/podcast//id1508929418?i=1000632700927&ign-itscg=30200&ign-itsct=lt_p

Host: S. A. Grant

Podcast Website: www.bossuncaged.com

Instagram: @bossuncaged

Twitter: @bossuncaged

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For feedback, questions, or guest suggestions:

Email: info@bossuncaged.com