What if stepping back could actually move your business forward? In this episode of CEO 2 CEO, host Scott Sustacek sits down with John Martin, Chairman of FlutterBee Education Group, for an interesting conversation on how selling a minority stake in his company became the catalyst for compounding value, faster growth, and greater fulfillment.

John’s thoughtful and purposeful journey into recapitalization is a must-hear for any founder considering private equity.

From choosing the right advisor to navigate the deal process to the selection considerations, John shares what he learned—and what surprised him most—about giving up some control to gain long-term value.

This conversation goes beyond dollars and deals. It’s about building something bigger, staying true to your vision, and finding joy in the evolution of your business.If you’ve ever thought, “I can’t grow this alone,” or wondered how to get your business to the next level, this conversation will hit home.

The CEO Roundtable is comprised of executives representing many fast-growing Minnesota companies who desire to share their ideas, experiences, and insights.

Our CEO Roundtable leadership development groups include entrepreneurs interested in growing their companies by leveraging the knowledge of their peers.

What does it take to build a company where culture isn’t just talked about—but lived at every level? In this episode of CEO 2 CEO, host Scott Sustacek sits down with Travis Peterson, Founder and CEO of Snap Install, to explore how intentional culture can drive performance, loyalty, and long-term growth. From his early experience in a toxic workplace to starting his own business to building a team of over 150 employees and 1,200+ contractors, Travis shares candid lessons on hiring for fit with the company, leadership, and staying connected as a founder—even as the company scales. Having evolved from operator to visionary, you’ll hear why he still interviews every candidate, attends team meetings just to listen, and stands behind a “no-asshole policy”— and, most importantly, why culture at Snap Install isn’t about being perfect, but about being intentional.This episode is perfect for CEOs, founders, and leaders who want to stay rooted in purpose while growing their business (and themselves) from the inside out.

Thought leadership isn’t just for Fortune 500 executives. It’s for any CEO with expertise, passion, and a story to tell.

In this episode of CEO 2 CEO, host Scott Sustacek talks with Alexis Walsko—founder and CEO of Lola Red, a Minneapolis-based PR firm—about how thought leadership can amplify your brand and elevate middle-market companies in surprising ways.

From launching a PR agency at 22 to shaping messaging strategies for B2C and B2B brands alike, Alexis brings real stories and sharp insight on leading with visibility, voice, and values. You’ll also learn where to start (hint: LinkedIn), why your influence matters more than you think, and what kombucha, Kyle Rudolph, and Parts Town have in common.

Whether you're trying to grow credibility, attract the right audience, or build customer trust, this conversation reveals how CEOs who are an authentic voice of their brand win.