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Buying into brands

Buying into brands

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In this episode, our panel explore the emergence of a new type of customer, whose decisions are driven increasingly by purpose, integrity and reputation. They discuss how businesses can achieve customer buy-in and translate that into practice, illustrating their points with some great examples of trust-building key events.

Our speakers this episode:

  • Jo Stringer, Partner, KPMG in the UK
  • Edgar Molenaars, Partner, KPMG in The Netherlands
  • Carmen Bekker, Partner, KPMG Australia

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