Buying into brands
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Buying into brands
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About this listen
In this episode, our panel explore the emergence of a new type of customer, whose decisions are driven increasingly by purpose, integrity and reputation. They discuss how businesses can achieve customer buy-in and translate that into practice, illustrating their points with some great examples of trust-building key events.
Our speakers this episode:
- Jo Stringer, Partner, KPMG in the UK
- Edgar Molenaars, Partner, KPMG in The Netherlands
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Carmen Bekker, Partner, KPMG Australia
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.