In this episode of the series, Luke Carl chats with Natalie from The Short Term Shop about the Smokies market. They discuss why “saturation” is misunderstood, how 15–20 million annual visitors support demand, and where to buy. They cover shifting momentum in the market, pricing realities for sellers, what amenities actually matter and two live examples of current listings.

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

• (00:00:01) - Market Targets: The Smokies
• (00:01:05) - Real Estate in the Smokies: Back to Business
• (00:03:43) - Taylor Swift on the Haters
• (00:04:25) - Does Smokey Mountains Tourism Have Reached Saturation?
• (00:10:08) - Tourism in North Georgia
• (00:13:07) - How to Find a Hot Rental in Gatlinburg
• (00:16:13) - Exploring Townsend: The Smokies Resort
• (00:18:34) - The state of new construction in the Smokies
• (00:21:39) - Have buyers shifted gears?
• (00:27:17) - The Seattle home market's pick up
• (00:31:56) - Want a Smokey's Cabin?
• (00:36:41) - Cabin in the Smokies for $650
• (00:39:03) - Short Term Sales Advice

In this episode of the series, Luke Carl sits down with Reagan from The Short Term Shop to break down what’s happening in the Smokies market this fall. They cover how recent rate cuts and shifting inventory are shaping buyer leverage, strategies for writing strong offers in today’s environment, and what to watch for with new construction quality. Reagan also shares how she uses AirDNA to evaluate realistic revenue ranges for two-bedroom cabins and why grounding your numbers in data matters when deciding on a purchase.

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

• (00:00:01) - Exploring the Smoky Mountains of East Tennessee
• (00:01:16) - Real Estate Interview
• (00:06:42) - Should You Offer a Million-Dollar Home?
• (00:08:43) - Smokies New Construction Market
• (00:14:27) - How To Build a Sheetrock House
• (00:14:50) - How To Analyze Vacation Deals in the Smokies
• (00:17:04) - Air DNA: The Smokies Real Estate
• (00:18:52) - How to Compare Your Property with Others on Airbnb and VRBO
• (00:24:55) - Property Assessment: 88,000 vs Buying a House
• (00:27:41) - The Smoky Mountains: Guest Experience

On this week's episode, Avery is joined by Wayde Hall from the Short Term Shop for a hands-on walkthrough of how he uses Price Labs Market Dashboards to analyze properties in detail. Wayde demonstrates step-by-step how to filter for specific property types, review counts, and amenities, then sort by revenue to identify top performers and pinpoint areas for improvement. He shows how to spot seasonality trends, set realistic pricing expectations, and understand which amenities or policies impact booking rates. The episode is packed with actionable tips for both beginner and seasoned investors who want to get beyond surface-level data and make smarter STR decisions.

How to connect with Avery:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon