Butts in Seats & Brains in the Game: The Business w/Tanner Clay
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Butts in Seats & Brains in the Game: The Business w/Tanner Clay
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About this listen
This week, Granite, Ryan, and Patrick are joined by Charleston Battery’s own Tanner Clay—the face, feet, and force behind the business side of the Club. From revenue strategies and TV rights to pro/rel dreams and food truck diplomacy, Tanner gives a candid look at what it takes to keep a USL Championship team thriving.
Show Notes
Guest: Tanner Clay, Senior Business Dude (not his actual title, but it should be) at Charleston Battery
Topics Covered:
Tanner's journey from College of Charleston player to club executive
The revenue puzzle: tickets, sponsorships, TV deals, and merch
How the Battery hustles with a lean front office team
Promotion & relegation: Could it change everything?
TV rights, goals of the week, and the power of national exposure
Retention of players, coaches, and staff in the USL
Why your neighborhood food truck matters on match day
How fans are the best (and most underrated) marketing team
Key Quote:
“The smaller the club, the more important it is to be invested in the community… and when fans don’t feel heard, we all know what can happen.”
Call to Action
If you love the Battery, tell a friend. Be the guy (or gal) who takes someone to their first match. Word of mouth is powerful—just ask Tanner.