But did you really make that Tequila? cover art

But did you really make that Tequila?

But did you really make that Tequila?

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Slippery language can lead to misunderstandings. When a brand owner talks about their distillery, their agaves, their producers … maybe they’re just being sloppy. Maybe their claiming ownership. But what’s the impact of those claims?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.

Episode Notes

You can find Shawn’s article that inspired this episode here: “I know everything about how to make Tequila but I don’t know how to make Tequila.”

Shout outs to Sergio Garnier and Mezcal Ultramundo, Lalo Angeles of Lalocura, and the Additive-Free Alliance!

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