You can build the best product in your category and still fall behind. Why? Because the market doesn’t reward “best”—it rewards best at business. In this episode, I unpack the pattern I’ve seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.

We start with the two brains of your business:

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3. Product/Delivery drives retention.
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7. Marketing & Sales drive attention and acquisition.
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9. Being great at #1 is necessary—but insufficient in a noisy, novelty-driven world where people discover the loud before the great.
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Then we dig into three traps that smart people fall into:

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• The Technician’s Curse: When numbers dip, you “improve the product” instead of the pipeline (offer → traffic → show → close). We’ll install a simple weekly scorecard and fix the bottleneck first.
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• The Projection Trap: Assuming customers and staff think like you do. We replace assumptions with customer interviews, plain-English messaging, and clear “definitions of done.”
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• The “I’ll Figure It Out” Fallacy: Brains and hustle aren’t enough without context and reps. Borrow them—via mentors, playbooks, and proven scripts—so you make right moves faster.
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Finally, we make you best at business: choose a focused market, sharpen your promise and proof, show your mechanism, and adopt a weekly operating cadence—one growth action every morning, one bottlenecked metric every week, one small test at a time.

You’ll leave with a playbook to turn smart into scale—and the three actions to run this week so your best product finally wins.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Ever “improved” your business and watched revenue dip? This episode is about the Tinker phase—when a little success gives you a little freedom…and you accidentally starve the golden goose that got you here. I unpack the three ways owners drag healthy businesses down:

1. Fiddling for “better.” Endless tweaks to offers, pricing, scripts, and schedules without evidence. Fix: install a change discipline—a monthly change window, small A/B tests, a simple decision log, and a weekly dashboard (leads, show/close rate, ARPU, churn, CSAT).
2. Neglect via distraction. A shiny side project steals your best hours while the core engine slows. Fix: a Minimum Care Plan—a daily Owner’s Power Hour (one growth action before anything else), a crisp scorecard cadence, 10-minute SOPs for recurring tasks, and one Primary-in-Command with clear escalation thresholds.
3. Blowing it up. Panic leads to firing staff, scrapping models, or rebranding from scratch. Fix: a 30–60–90 recovery—stabilize, repair what worked, then improve surgically (one test at a time).

You’ll leave with a practical cadence to keep speed, protect consistency, and grow without self-sabotage—plus three quick actions to run this week: schedule a monthly change window, add a daily Power Hour, and pick one metric to protect every Friday.

Connect with Chris Cooper:

Website - https://businessisgood.com/

What was the last nonfiction book you read—and what did you do with it the week after? Books are great for ideas and inspiration, but business results come from guided action. In this episode, I trace how business books evolved—from gatekept publishing to self-published “book-as-business-card”—and why AI now lets anyone draft a passable book in hours. As Jim Rohn put it: don’t let your learning lead to knowledge; let your learning lead to action.

Enter bots. AI agents can turn a single idea into a step-by-step plan: bite-size tasks, checklists, quizzes, role-plays, even “office hours” on demand. They follow a proven teaching arc—I do, we do, you do—so you practice, get feedback, and actually ship. Books still win at narrative and worldview; bots win at behavior change.

I’ll show where creators are already selling bots (not just books or courses), when to use each format, and a simple playbook to convert one chapter into a 7-day action bot. Then I’ll invite you to try my Mentor GPT—built on the Simple Six framework—so you can feel the difference between reading and doing.

Connect with Chris Cooper:

Website - https://businessisgood.com/