In today’s fast-evolving business landscape, change is inevitable—but how leaders manage that change makes all the difference. In this episode, Lyn Hawkins, Founder of Business Women Australia is joined by Tracy Cooper, an experienced Change Specialist. They will explore the strategies, challenges, and opportunities that come with leading transformation in purpose-driven organisations.

From understanding self-awareness and the people side of change to applying the Prosci Change Management methodology, Tracy shares practical insights for CEOs, Managing Directors, and Business Managers navigating transitions.

We’ll dive into the best practices, methods and metrics that enable success in change initiatives.

Key Takeaways:

1. What effective change management looks like in mission-driven organisations

2. Strategies for leaders to engage employees and foster a change-ready culture

3. Common challenges and how to overcome them

4. Future trends in change management and how leaders can prepare

Whether you’re leading a large-scale transformation or keen to strengthen your leadership skills in this time of rapid change, this episode is packed with real-world insights and actionable advice.

Tune in and discover how to lead change with confidence and purpose!

ABOUT TRACY COOPER

Tracy Cooper is a Leader in Business Women Australia, a Managing Director, Leadership Coach and Change Specialist. As a coach, facilitator and change management consultant, Tracy combines theory and a proven practical approach to support leaders and teams to enhance their performance and lead transformation in their organisations. Tracy has been helping navigate change successfully for over 25 years drawing on her leadership and change management frameworks, and expertise in the Prosci Change Management methodology. She is sought by private enterprise, early learning, aged care, agribusiness, and the broader not- for -profit sectors. Tracy firmly believes change happens best and lasts longest when it’s a choice and not forced. It’s all about helping people to genuinely choose change and in doing so, unlock their full potential, individually and collectively.

About LYN HAWKINS

Lyn Hawkins is the Founder and Director of Business Women Australia (BWA), which is fast becoming one of the most influential groups for Australian women in business. Lyn is also the Founding Director of Hawkins Marketing, a business strategy consultancy practice established in 2015 advising law and accounting firms, engineering, medical and SME’s. With a career spanning over 25 years in entrepreneurship, marketing and business growth, she has held senior executive roles with KPMG, Telstra, HHG Legal Group, HLB Mann Judd and Diverse IT in addition to her own business ventures in multi-media and education. Lyn is also a Director of Private Wealth Network in Western Australia and South Australia, a membership-based organisation with UHNW individuals, family groups and Family Offices. Lyn has a Bachelor of Commerce (UWA) with honours in strategic management and marketing, has taught at University level, and numerous Non-Executive board roles in the Private and NFP sectors. She is an experienced Leadership Coach, has a Diploma (and Cert IV) in Coaching and Mentoring, and has mentored students at UWA for over a decade.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

1. business owners and entrepreneurs

2. executives and managers

3. professionals

4. women on boards

5. emerging leaders

6. women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

1. Leadership

2. Business Improvement

3. Personal and Professional Growth

4. Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/

In an ever-changing world, resilience and forward-thinking are key to long-term business success. In this episode, we explore the intersection of business endurance, future planning, and ESG (Environmental, Social, and Governance) with the innovative mind behind Value Creators - Maree Gooch.

Based in Western Australia, Value Creators is a dynamic development organisation helping entrepreneurs, founders, and industry leaders think beyond the present and prepare for the future through strategic planning. Whether it’s an early-stage idea, a start-up, or an established enterprise, their expertise in business growth, research, and consultation helps drive commercial success with sound decision-making.

Tune into this episode of the Business Women Australia Podcast Show and be inspired.

1. Hear why business resilience requires a balance between acting now and planning ahead.

2. We lift the lid on ESG as the catalyst for long-term strategic thinking.

3. Understand the power of scenario planning in adapting to future challenges.

4. Explore the role of mentorship, innovation, and industry collaboration in sustainable growth.

With deep experience across a wide variety of business sectors, including supporting organisations involved in finance, hospitality and tourism, indigenous business planning, agri-business, transport and aviation, these industry experts share insights into how businesses can confidently launch into new horizons with governance, strategy, compliance, and commercial resilience in mind.

Tune in to learn how you can build a resilient business, embrace ESG as a strategic tool, and stay ahead in a world of constant change.

About Maree Gooch:

Maree creates value wherever she goes. She is a pragmatic and practical business advisor who can analyse and explain complicated business concepts, yet she possesses a special gift of developing practical and implementable programs to achieve results and desired outcomes – to make things happen.

Maree is highly regarded for her practical yet innovative approach. Maree has expert knowledge of what is needed to drive businesses development combined with the ability to connect BD with Marketing. She has the skills necessary to help both teams and individuals to develop clear goals and to develop action plans to meet those goals and at the same time manages to establish a strong rapport across every level of an organisation.

Maree’s experience and knowledge comes from holding numerous key managerial portfolios including Company Director, Project Manager, Strategy and Marketing Manager and various expert consultancy roles across a range of projects including business, tourism, finance, agriculture, telecommunications, government and exporting.

About Lyn Hawkins:

Lyn is the Founding Director of Business Women Australia and a management consultant with a focus on business growth, marketing and cultural transformation. She has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. As a Principal of a successful consulting practice Lyn works predominantly with professional services firms and executive teams developing and implementing business development strategies. Lyn is also the WA Director of Private Wealth Network and has mentored undergrad students at UWA for 10 years. Lyn has experience with both NFP and private boards.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

· business owners and entrepreneurs

· executives and managers

· professionals

· women on boards

· emerging leaders

· women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

· Leadership

· Business Improvement

· Personal and Professional Growth

· Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/

In this thought-provoking episode of the Business Women Australia Podcast Show, Lyn Hawkins chats with Jessica Schubert, leadership expert and global executive coach, to unpack a controversial question—Is the idea of "high-performing teams" setting us up for unrealistic expectations?

We’ve all heard the term, but what does it actually mean in today’s workplace? Is it a genuine benchmark for success, or is it a buzzword that merely describes teams that hit KPI’s and achieve targets? Do High-Performing Teams actually exist or is it ‘fake news’?

Jessica believes that there has to be more to High-Performing Teams. When all KPI’s are met, what’s the team potential that’s left on the table?

Lyn and Jessica explore:

1. What is a High-Performing Team and how do you measure it?

2. How important is TEAM DESIGN? How do you create the Who, What, Why?

3. Realising a team’s true potential. How can a team work on the HOW?

If you want to really build a high-performing team and go beyond the known norms, this podcast is for you.

🔊 Tune in to challenge the status quo and rethink what success in teams truly looks like!

About Jessica Schubert

Jessica is Head of Leadership Development for Business Women Australia and Founder of Intact Teams, a leadership practice focused on organisational cultural transformation. Jessica has a corporate background, predominantly in the commercial real estate and education industries and has led cross-cultural teams in Europe and Asia for the last 25 years before becoming a professional coach in 2013. She helps organisations create workplace cultures where people are happy AND productive and focuses on human behaviour and leadership to transform cultures. She is also the Authorised Partner for DISC Flow Australia.

About Lyn Hawkins:

Lyn is the Founder and National Director of Business Women Australia and a management consultant and leadership coach. She is known for her practical focus on achieving growth and transformation. Lyn advises some of Australia’s most successful professional firms and business leadership teams. She is also the WA Director of the Private Wealth Network and mentors Commerce students at UWA. Lyn has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

• business owners and entrepreneurs

• executives and managers

• professionals

• women on boards

• emerging leaders

• women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

• Leadership

• Business Improvement

• Personal and Professional Growth

• Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/

Join Lyn Hawkins and Jo Robyn for a powerful conversation on this remarkable episode of The Business Women Australia Podcast Show.

Tune in as be inspired as Lyn and Jo dive into the intersection of leadership, strategy, and growth in today’s dynamic business landscape.

Hear Jo’s proven approach to grow innovative ideas into scalable success, and hear the essential elements of building resilient strategies and teams.

From navigating change in fast-paced tech ventures to finding balance while managing high-demand careers, Jo shares her expert insights drawn from experiences with tech giants like Atlassian, Afterpay, and Brighte. Hear how Jo is shaping an exciting career as an outsourced Operating Partner supporting businesses through transformation.

Tune in for practical advice on everything from adapting business plans to building sustainable growth strategies, all while maintaining personal pursuits of passion and balance.

This is one conversation you won’t want to miss!

ABOUT JO ROBYN

Jo Robyn is an Operator in Residence partnering with high growth companies. She guides the development of innovative business strategy, effective operations, team growth and management, funding, investor relations, and community engagement. With over 10 years of experience in scaling tech organizations like Atlassian, Afterpay, and Brighte, Jo has a proven track record in PMO, strategy & operations, and change management. Her deep insights into the world of venture capital was developed in her role as Chief of Staff and Operations Partner at Black Nova. Jo is also a startup coach and mentor for organizations such as Blackbird Giants and Techstars. Passionate about building businesses from the ground up, Jo is dedicated to empowering the next generation of leaders to reach their full potential. When she’s not working, you can find her teaching pilates, exploring Australia’s landscapes, or diving into productivity hacks.

ABOUT OUR FOUNDING DIRECTOR LYN HAWKINS:

Lyn is the Founder and National Director of Business Women Australia and a management consultant and leadership coach. She is known for her practical focus on achieving growth and transformation. Lyn advises some of Australia’s most successful professional firms and business leadership teams. She is also the WA Director of the Private Wealth Network and mentors Commerce students at UWA. Lyn has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

• business owners and entrepreneurs

• executives and managers

• professionals

• women on boards

• emerging leaders

• women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

• Leadership

• Business Improvement

• Personal and Professional Growth

• Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/

BWA Podcast Show: Purpose Driven Leadership

In this episode, we explore the BWA Leadership Retreat, happening August 7-10, 2025, in Ubud, Bali at the beautiful Blue Karma Retreat.

This unique Retreat has been co-designed by two experienced professionals, National Director of BWA Lyn Hawkins together with Vida Carlino a leader in leadership and personal development. The innovative program has a focus on building self-awareness, work-life wellness and the deep understanding of others, as the basic foundations for transformative leadership.

Unlike typical retreats, this immersive experience combines deep personal growth with actionable leadership strategies, all set in a rejuvenating environment.

Designed for women leaders, entrepreneurs and executives, this retreat is perfect for those seeking clarity, connection, leadership development and energetic renewal.

Listen to this exciting episode and discover how this unique opportunity can spark new levels of self-awareness, meaningful engagement with some of Australia’s most influential women, and practical professional skills you can apply in every sphere of your life.

Interested in the Retreat? You will find more details and the Registration forms at BWA Leadership Retreat or book a meeting with Lyn or Vida. Spaces are limited so be quick to secure your place.

About VIDA CARLINO

Vida is a Published Author, Speaker and Leader in conscious evolution, inspirational mindfulness and authentic accountability. She is a social entrepreneur, founder of Inspiration Source, owner of the Inspiration Space and author of MY POWER STATEMENT. Vida strives to inspire everyone to live a more enriched, fulfilling and conscious life. Since the age of 24, Vida has been in business for herself, and successfully owned and operated multiple businesses. As an experienced and wise facilitator Vida deliberately creates micro moments of impact to inspire a willingness to express the trust that allows real conversation to unfold regardless of discomfort, challenge or viewpoint.

ABOUT LYN HAWKINS

Lyn Hawkins is the Founder and Director of Business Women Australia (BWA), which is fast becoming one of the most influential groups for Australian women in business. Lyn is also the Founding Director of Hawkins Marketing, a business strategy consultancy practice established in 2015 advising law and accounting firms, engineering, medical and SME’s. With a career spanning over 25 years in entrepreneurship, marketing and business growth, she has held senior executive roles with KPMG, Telstra, HHG Legal Group, HLB Mann Judd and Diverse IT in addition to her own business ventures in multi-media and education. Lyn is also a Director of Private Wealth Network in Western Australia and South Australia, a membership-based organisation with UHNW individuals, family groups and Family Offices. Lyn has a Bachelor of Commerce (UWA) with honours in strategic management and marketing, has taught at University level, and numerous Non-Executive board roles in the Private and NFP sectors. She is an experienced Leadership Coach, has a Diploma (and Cert IV) in Coaching and Mentoring, and has mentored students at UWA for over a decade.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

• business owners and entrepreneurs

• executives and managers

• professionals

• women on boards

• emerging leaders

• women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

• Leadership

• Business Improvement

• Personal and Professional Growth

• Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/

Join Lyn Hawkins, National Director of Business Women Australia, for an exclusive interview with Heidi Maasikas and Sarah Knox of Eskay Design as they celebrate 10 years in business.

In this candid and inspiring episode, design duo, Sarah and Heidi, will share the highs, lows, and glam moments of running a successful interior design business.

The Good: From rewarding milestones to creative freedom, discover what makes running business ownership so fulfilling.

The Bad: Hear about the unexpected challenges that come with business, the world of design and the realities of “the juggle.”

The Glamorous: Get a behind-the-scenes look at working in luxury spaces and attending high-end design events.

Plus, they’ll reflect on a decade in business and share their vision for the future.

🎉 Celebrating a Decade of Design Excellence

As Eskay Design marks its 10th anniversary, Heidi and Sarah reflect on their business, proudest achievements and the life they’re designed. Tune in and be inspired.

Whether you’re a founder, business owner, interior design enthusiast, a budding entrepreneur, or simply curious about the business behind the beauty, this episode promises to inspire and entertain.

About ESKAY DESIGN PTY LTD - SARAH KNOX AND HEIDI MAASIKAS

ESKAY design specialises in both commercial and residential high end design. From initial design concept, through to the finished product, Sarah and Heidi are renowned for their highly personalised approach and luxe interiors. Over a decade of excellence ESKAY has brought to life the vision of many clients who seek luxurious, high-end interiors that reflect their individuality and honour the extraordinary qualities of the Western Australian lifestyle. By capturing the emotive inspiration of exquisite interior design, Sarah and Heidi, as a dynamic duo, crafts outstanding spaces that align with high end living, sustainable innovation and an elevation of everyday life.

Heidi and Sarah love to source locally, Australian made luxury elements benefiting both clients, the economy and the planet. They pride themselves on blending creativity with care, excellence with individuality, all in the pursuit of living superb lives in beautiful places. They have also designed for numerous outstanding residential display homes showcasing Perth's top builders, as well as impressive, unique commercial projects. ESKAY design is built upon a professional, realistic approach to meeting a client's needs while considering the brief, the investment and time frames required. Sarah and Heidi are always open to discuss new luxe, high end projects where you are looking for that bespoke design.

ABOUT BUSINESS WOMEN AUSTRALIA:

BWA brings together business women from all sectors, industries and states to co-create your success;

1. business owners and entrepreneurs

2. executives and managers

3. professionals

4. women on boards

5. leaders and emerging leaders

Business Women Australia is focused on key areas of development;

1. Leadership

2. Business Improvement

3. Personal and Professional Growth

4. Connections and Friendship

Join as a member today.

BWA PODCAST SHOW: Building a Personal Brand Using Video Content

In this inspiring and practical BWA Podcast Show episode, BWA’s Founder and National Director, Lyn Hawkins dives deep into the world of storytelling and video marketing with Alicia Lansdown, the Founder of Botanical Content. Discover her personal journey to building a thriving business and the lessons she's learned as a woman entrepreneur.

We explore why storytelling is such a powerful tool in marketing and how women leaders can use it to build authentic personal brands. Learn what makes a compelling, story-driven video and how to leverage this medium to showcase your unique leadership qualities. Whether you're launching a startup or aiming for an executive role, our guest shares actionable strategies for standing out in competitive markets.

From tips on engaging diverse audiences to overcoming barriers in video marketing, we cover it all. Plus, gain insights into emerging trends shaping the future of marketing for Australian women in business and leadership.

Stay tuned for a special offer: the Sydney Studio Day and other opportunities to create impactful content that amplifies your voice and vision.(4th April)

Join us for an episode packed with expert advice and inspiration to help you harness the power of video and storytelling to make your mark.

ABOUT ALICIA LANSDOWN

Founder | Creative Director | Photographer & Videographer | Expert Marketer

Alicia Lansdown is a multi-talented creative professional with a career spanning over 15 years in web technology, photography, marketing, and video production. As the Founder and Creative Director of Botanical Content, a Sydney-based visual content marketing agency, Alicia specializes in helping small and medium-sized businesses attract new clients, convert leads, and increase revenue through strategic and captivating visual storytelling.

Alicia's journey began in 2007 when she completed formal studies in photography, followed by a Bachelor of Business, majoring in Marketing, which she began in 2013 to promote her photography career. Her passion for combining creativity, technology, and strategy led her to expand her expertise into marketing automation, web development, and content creation.

With over a decade of experience driving impactful marketing strategies and 17 years of expertise in video production and photography, Alicia has worked with a wide range of industries, including finance and startups. She has successfully led projects that have doubled business revenue within 12 months, boosted website traffic, and filled events and retreats.

Alicia is creative at heart with a strategic mindset, immersing herself in each client's vision to produce content that resonates and delivers results. Whether it's crafting compelling marketing videos, designing seamless content strategies, or capturing stunning photography, her work consistently elevates businesses to new heights.

Through Botanical Content, Alicia is dedicated to creating exceptional visual experiences that empower businesses to expand their reach, grow their revenue, and connect meaningfully with their audiences. Her dynamic skill set, leadership, and unwavering commitment to excellence make her an invaluable partner in the world of content marketing.

ABOUT LYN HAWKINS:

Lyn is the Founder and National Director of Business Women Australia. She is an entrepreneur, investor, experienced management consultant and executive leadership coach. Lyn is known for her practical focus on achieving growth and transformation. She advises some of Australia’s most successful professional firms and business leadership teams. Lyn is also the WA and SA Director of the Private Wealth Network. Lyn has held previous roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses.

Join Business Women Australia’s Podcast Show with Lyn Hawkins and special guest Caitriona Forde from caIT Cyber Safe, diving into the crucial topic of Cyber Safety: A Business Essential, Not Just an IT Issue

Cybersecurity is no longer just for big corporations with dedicated IT teams—it’s a critical priority for businesses of all sizes. In this episode, Cait will explore the real risks businesses face when staff training is overlooked and how leaders can build a culture of cyber awareness with limited resources and amazing responses.

Caitriona shares eye-opening insights, including a real-world example of a preventable cyber incident, along with practical steps to help business leaders protect their teams and data. Whether you’re running a small business or managing a team, this episode is packed with invaluable advice to safeguard your digital environment.

ABOUT CAITRIONA FORDE

Caitriona has 20 years of experience in the IT industry and as the founder and Director of caIT, she has focused her attention on Cyber Security and the impact it has on business. In particular, she has a strong focus on the human element of Cybersecurity and assisting companies to train their staff to be the first line of defence against Cyber Criminals. Caitriona is passionate about raising awareness of the risks of Cybercrime and helping all businesses to be Cyber Safe.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

• business owners and entrepreneurs

• executives and managers

• professionals

• women on boards

• emerging leaders

• women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

• Leadership

• Business Improvement

• Personal and Professional Growth

• Connections and Friendship