Your P&L tells a story about yesterday. Growth happens when you learn the numbers that steer tomorrow. Mark breaks down the 12 essential metrics that connect your marketing to profit, showing how small improvements across the funnel compound into outsized gains. If you’ve ever felt outspent by “marketing gorillas,” this is the playbook they’re using—clear, practical, and built for real businesses.

We start by challenging the habit of relying on year-end accounts, then map a smarter path from leads to prospects to paying customers. You’ll hear a simple comparison between a cold e-commerce push and a nurture-first campaign that multiplies conversions at the same ad spend. From there, we unpack the full chain: leads, prospect conversion, active prospects, customer conversion, number of sales, average order value, and total revenue—then translate those into gross margin, overheads, salaries, and net profit before tax. Along the way, you’ll learn why breakeven is the most liberating number in your business and how it lets you spend more, acquire faster, and outpace competitors without gambling.

Mark also shares a straightforward model for right-sized growth: products and services are the wings, marketing is the thrust, and overheads are the fuselage. Keep the wings strong, the thrust steady, and the body lean, and you’ll fly farther with less stress. Expect practical guidance on rounding to useful units, building a monthly scorecard, and deciding where to focus first—conversion, margin, or average order value—so every move compounds.

Ready to stop guessing and start scaling with clarity? Follow the 12 numbers, build your scorecard, and turn your marketing into a reliable profit engine. If this was helpful, subscribe, share it with a founder who needs it, and leave a quick review to help more builders find the show.

For more help and FREE tools and resources please visit..

www.markfitzgerald.com

or reach out to me on...

Email me at: mark@markfitzgerald.com

We map a practical path from honest annual review to a marketing system that funds itself, then anchor it all with the TERMS framework so your business supports your life. The goal is clarity: know your numbers, face setbacks, and plan a year you can actually live.

• marketing reframed as a repeatable, self-funding system
• radical honesty about goals, misses, and patterns
• the risk of avoidance illustrated by a tax-bill story
• numbers-first planning to guide investment and focus
• the TERMS framework for human-centered growth
• designing a 12-month plan with tests and thresholds
• choosing growth over drift through weekly reviews

Check out my website, which is just my name, which is markfitzgerald.com, or reach out to me and let's have a coffee, whether it's a Zoom coffee or whether we meet up

For more help and FREE tools and resources please visit..

www.markfitzgerald.com

or reach out to me on...

Email me at: mark@markfitzgerald.com

Episode Title: Why Your Business Is Not Making You a Millionaire

In this eye-opening episode of the Business Growth Blueprint Podcast, we delve into the crucial factors that might be holding your business back from achieving millionaire status. Are you working harder but not seeing the financial results you desire? Join us as we explore common pitfalls entrepreneurs face, from ineffective marketing strategies to mismanaged finances.

We'll share actionable insights and proven strategies to help you identify the barriers to your success and transform your business into a wealth-generating machine. Whether you're a startup founder or a seasoned business owner, this episode is packed with valuable lessons to guide you on your journey to financial freedom.

Tune in to discover how to shift your mindset, optimize your operations, and ultimately unlock the potential of your business!

FREE RESOURCES

www.markfitzgerald.com