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Business Built Right

Business Built Right

By: Shah M M Industrial Designer Business Strategy Consultant. mmshah8@gmail..com
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 Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com Economics
Episodes
  • The Press Release as Product Blueprint

    The Press Release as Product Blueprint
    Oct 18 2025

    Should you write the press release before building your product? We explore Amazon's controversial "working backwards" method, why it prevents expensive failures, when it brilliantly works, and when it dangerously constrains innovation. The surprising truth about starting at the end.
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    16 mins
  • The Forgotten Power of User Rituals in Product Adoption

    The Forgotten Power of User Rituals in Product Adoption
    Oct 17 2025

    Why the most addictive products don't eliminate friction—they create it. Discover how companies like Apple, Peloton, and Spotify build unbreakable customer loyalty by designing rituals, not habits. A counterintuitive strategy that turns everyday products into meaningful experiences.
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    17 mins
  • The Beautiful Lie of Willpower

    The Beautiful Lie of Willpower
    Oct 12 2025

    Motivation isn’t a choice—it’s biology. Uncover how your brain’s chemistry drives ambition in the workplace
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    17 mins
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