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Business Built Right

Business Built Right

By: Shah M M Industrial Designer Business Strategy Consultant. mmshah8@gmail..com
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 Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com Economics
Episodes
  • The Marketing Truth Hopkins Knew: Find Inner Remarkability, Sell the Person Behind It

    The Marketing Truth Hopkins Knew: Find Inner Remarkability, Sell the Person Behind It
    Nov 12 2025

    How did Claude Hopkins turn a failed breakfast cereal into a household name? By discovering inner remarkability in exploding grains and making Professor Anderson famous. This episode reveals the dual marketing truth most brands ignore: find what's genuinely remarkable inside your product, then put a human face on it. Because people don't buy from companies—they buy from people.
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    11 mins
  • Claude Hopkins: Advertising by Hope, Not Fear

    Claude Hopkins: Advertising by Hope, Not Fear
    Nov 6 2025

    How a failing soap company became the world's best-seller by doing the opposite of every competitor—the forgotten Claude Hopkins strategy that built Palmolive.
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    15 mins
  • Einstein's Thought Experiments for Business Strategy

    Einstein's Thought Experiments for Business Strategy
    Oct 31 2025

    Einstein discovered relativity without ever stepping into a lab—just by imagining what would happen if he rode alongside a beam of light. In this episode, we explore how thought experiments from Einstein, Galileo, and other scientific giants revolutionized our understanding of the universe, and how business leaders like Andy Grove, Brian Chesky, and Reed Hastings used the same mental discipline to solve impossible problems and build billion-dollar companies. Learn the forgotten art of rigorous imagination and how to apply it to your toughest strategic challenges.
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    18 mins
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