What if your greatest risk as a broker isn’t competition—but becoming a commodity? Are you intentionally creating relationships that outlast the next tech wave, or waiting to be replaced by the latest AI tool?

This episode challenges you to move beyond the basic transfer of information and instead focus on building wisdom, guidance, and authentic partnerships with clients. Jason Cutter and Jason Bush dive deep into the mindset shift from providing knowledge to becoming an indispensable advisor, revealing why those who cling to “the way it’s always been done” risk being left behind. The future belongs to those who differentiate themselves with curiosity, abundance, and purposeful relationships.

In this candid after-show conversation, Jason Bush (business brokerage, exit planning, and advisory expert) discusses how brokers must prepare for 2030 by avoiding commoditization, nurturing human-to-human connections, and leveraging AI as a tool—not a crutch. Real-world analogies and personal lessons highlight the importance of intentional growth, staying relevant, and the power of scheduling your next conversation. Jason Cutter guides the dialogue with actionable insights, so brokers can transform their approach and unlock real value for clients.

Subscribe for more insights on how to build your pipeline, innovate your process, and become the trusted advisor clients can’t imagine replacing.

Are you treating your client’s real estate as an afterthought—or as a strategic lever for exit planning success? What overlooked questions could unlock new sources of value, flexibility, and wealth in your next deal?

Too often, business brokers and advisors focus primarily on maximizing value in the business itself, only to let the commercial real estate fall into a tactical, “by the way” category. This episode challenges that mindset, urging you to see real estate not as an add-on, but as a powerful second business and wealth creator. When you approach real estate as a strategic asset and ask the right questions, you can expand options, de-risk exits, and build longer-lasting client relationships.

Today’s guest is Jason Bush, a Certified Exit Planning Advisor and strategic commercial real estate resource for advisors and their clients. He shares candid stories of deals gone wrong, simple but powerful questions advisors should be asking, and practical frameworks for mastering the “prepare and discover” gates of exit planning. From McDonald’s and Chick-fil-A comparisons to real-world lease pitfalls and country club valuations, Jason delivers actionable insights for business brokers who want to move from transactional brokers to trusted authorities, building a more resilient pipeline in the process.

Subscribe for more insights on elevating your deal flow—and share this episode with a broker ready to engineer value, not just hope for it.

What if the content you create today could be your most valuable asset tomorrow—even years from now? Are you ready for a future where personalization trumps SEO, and your authority depends on how specifically you serve your niche?

In this episode, Jason Cutter and guest David Barnett dive deep into how technology, AI, and market shifts are reshaping the business brokerage landscape. The core insight: brokers who invest in quality, evergreen, and highly-specific content will survive and thrive as internet filters get smarter and clients demand specialized expertise. Instead of playing SEO games, the key is to anticipate what your ideal clients will truly need and become the obvious choice by speaking directly to their situation.

Learn from David, an experienced dealmaker and content creator, who shares real-world lessons on the tech changes coming to M&A, the surprising resilience of business owners in uncertain times, and why ethics and patience are an essential foundation for success in brokerage. They also discuss pitfalls to avoid, the right kind of marketing wish lists, and why playing the long game is the only safe bet.

Subscribe for more insights on how to grow your deal flow and become a trusted advisor. Share this episode with another broker ready to evolve for the next decade of deal-making.