What will it take for brokers to still be relevant in the years ahead?

In this After Show conversation, Jason Cutter sits down again with Pedro Rojas to go deeper on the future of business brokerage, the role of technology, and the fundamentals that still matter most. Pedro makes the case that while AI, automation, and integrated tools are becoming essential, none of it replaces doing the basics well.

From CRMs and follow-up speed to workflow integration and word-of-mouth growth, this episode explores what separates brokers who will thrive from those who will get left behind. Pedro also shares a candid look at lessons from 2025, including how one successful listing exposed gaps in his systems and pushed him to build better automation.

This is a practical conversation about scaling smarter, staying tech-enabled, and remembering that in the end, business still grows through genuine conversations and trusted relationships.

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What if the very basics you’re neglecting are keeping you from scaling as a broker? Are you overcomplicating your path to the next deal, when the greatest breakthroughs might be found in disciplined simplicity and strategic relationships?

In this episode, we challenge the belief that only sophisticated tools and marketing tricks lead to more deals. Sometimes, the missing ingredient isn’t automation or a better CRM; it’s consistently doing the fundamentals that most brokers ignore, and leveraging your existing relationships to build a lasting reputation. True growth begins with mastery of the basics, and strategic integration of technology only amplifies the impact of a well-run business.

This conversation with Pedro Rojas, Managing Partner and founder at Platano Advisors, unpacks the surprising power of simplicity in business brokerage—especially for those specializing in healthcare practices. From his journey on the buy side to his mastery of sell-side representation, Pedro shares hard-won lessons on why listings are everything, the pitfalls of over-optimizing processes, and how trusted referral networks can outperform cold outreach any day. Plus: his honest take on when to automate, why staying tech-enabled is now table stakes, and how “word of mouth” and genuine conversations still win in the long run.

Subscribe for more real-world strategies—so you stop hoping for deals and start building a pipeline by design.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/

hat if the information you’re sharing is no longer enough for your clients, or even holding you back? Are you chasing attention and audience size, or building true authority that earns trust during critical, high-stakes moments?

In this episode, Jason Cutter challenges business brokers to rethink the pursuit of influence, followers, and viral content. The landscape has shifted from the information age to the instant-answer age, where data and facts are free and plentiful, but wisdom and practical transformation are rare. The real value now lies in guiding clients with battle-tested experience, not just offering knowledge. Brokers who position themselves as trusted authorities, rather than entertainers, will unlock deeper engagement and become indispensable advisors in the transaction process.

Through candid insights, Jason Cutter breaks down why authority is about specificity, expertise, and the scars earned over years in the business, not likes or downloads. He urges listeners to build their “authority flywheel,” focusing on educational and transformational content that clients can’t get from AI or a search engine. The payoff? When just one client finds you as the guide they need, it can change everything.

Subscribe for more actionable strategies to move from information provider to trusted authority, and share this episode with a broker who's ready to stand out in the instant-answer age.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/