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Business Before Fashion

Business Before Fashion

By: Samantha McGregor
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On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

Follow along on Instagram:
https://www.instagram.com/businessbeforefashion/

Follow along on LinkedIn:
https://www.linkedin.com/in/samanthamcgregor/ Samantha McGregor Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 9. Integrating Online and Brick and Mortar

    9. Integrating Online and Brick and Mortar
    Mar 19 2024
    Get ready for another insightful journey on "Business Before Fashion." In this third solo episode of the season, we're delving into the dynamic world of omnichannel marketing.

    Reflecting on my days at Canopy Labs, where my adventure in intertwining online and offline data began, I've seen firsthand how the fashion and beauty industries have evolved. It's not just about staying ahead; it's about redefining connections with customers.

    In this episode, I'll unravel why omnichannel isn't just a buzzword but an essential strategy for providing a seamless customer experience, whether your customers are shopping online from the comfort of their homes or browsing in a brick-and-mortar store.

    Key takeaways:
    • The essence of customer journey mapping and its pivotal role in understanding how omnichannel strategies have evolved since my time at Canopy Labs.
    • The future of retail, as predicted by Shopify's President, Harley Finkelstein.
    • Real-world examples of successful omnichannel implementation (yes, Sephora fans, you're in for a treat!).
    • The challenges retailers face in integrating personalized strategies and how to overcome them.
    • Practical tips on using online traffic to drive in-store initiatives.
    • Insights into data management, analysis, and how they play a crucial role in omnichannel success.
    This episode is not just about understanding omnichannel marketing; it's about embracing it to ensure your brand thrives in today's competitive landscape. Whether you're just starting out or looking to refine your strategy, these insights are bound to spark ideas and drive your brand to new heights.

    So tune in, take notes, and let's explore how to seamlessly merge the digital and physical realms in fashion and beauty marketing.

    Let's dive into the world of omnichannel marketing together!


    Stay Engaged with Sam McGregor:
    • Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
    • Connect on LinkedIn
    • Follow on Instagram
    Exclusive Newsletter:
    • Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.
    Support Our Show:
    • Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.
    Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/
    Show More Show Less
    33 mins
  • 8. Mastering The Message: The Art Of Copywriting with Chase Dimond

    8. Mastering The Message: The Art Of Copywriting with Chase Dimond
    Mar 5 2024
    Join host Sam McGregor as she unravels the crucial significance of copywriting within the digital marketing sphere with none other than Chase Dimond. A name that echoes in email marketing circles for his profound expertise. So, gear up to delve into this thrilling exploration!

    Key takeaways:
    • The Essence of Copywriting: Effective strategies and the vital role that crafting compelling content played as a foundational pillar for every campaign Chase has spearheaded.
    • Copywriting Techniques: Learn about the frameworks and strategies that Chase employs to create impactful messages, including his take on AI's role in content creation.
    • The Challenge of One-SKU Brands: Chase shares his approach to working with brands that sell a single product and how creative copywriting can overcome marketing challenges.
    • Deliverability and Engagement: Dive deep into the intricate world of email deliverability. See how cracking the code on it can be a game-changer for your business. Then, shift gears and consider copywriting - not just any old words strung together, but impactful writing that hooks readers from their inboxes.
    In an era where digital marketing is omnipresent, mastering the art of copywriting is essential for standing out. Should your objective be the optimization of email outreach or simply elevating your marketing prowess, this podcast episode is a goldmine. Overflowing with practical wisdom, it's an invitation to immerse yourself in expert guidance and get fueled by tales of triumph - all potentially catalyzing innovative approaches for propelling your brand forward!
    • LinkedIn: https://www.linkedin.com/in/chasedimond/
    • Twitter: https://twitter.com/ecomchasedimond
    • Sign up for the Newsletter: https://www.chasedimond.com/
    Stay Engaged with Sam McGregor:
    • Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
    • Connect on LinkedIn
    • Follow on Instagram
    Exclusive Newsletter:
    • Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.
    Support Our Show:
    • Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.
    Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/
    Show More Show Less
    45 mins
  • 7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young

    7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young
    Feb 20 2024
    Welcome to a heart-to-heart episode where host Sam McGregor and guest Mary Young unravel the beauty of intertwining fashion, business, and a huge dose of self-love. This episode isn't just about lingerie; it's a rallying cry for women everywhere to embrace their true selves, powered by the story behind Mary Young's brand and her new venture into podcasting with "The Self Love Club." It's about finding your tribe, facing the challenges head-on, and shining brighter than ever.

    Key Takeaways:
    • How embracing your unique story can revolutionize your approach to building a fashion brand, with a spotlight on turning self-love into a powerful business strategy.
    • The secret sauce to creating a seamless connection between brand values and marketing strategies fosters a space where empowerment and business growth intersect.
    • The challenges of evolving consumer expectations in the fashion and beauty industry and the pivotal role of authentic engagement in fostering brand loyalty.
    • Transforming challenges into stepping stones for growth by infusing your marketing with genuine stories and relatable experiences.
    • Actionable steps for fashion and beauty entrepreneurs to refine their marketing approach, ensuring it aligns with the core of what they stand for and the change they wish to see.
    This episode is a comprehensive guide for those aiming to intertwine personal narratives and brand ethos into the fabric of their fashion brand. Dive in to discover how to craft a brand that not only meets but anticipates consumer desires, strengthens loyalty through authenticity, and transforms challenges into opportunities for growth. Whether you're just starting out or looking to refine your approach, you'll find actionable insights to elevate your brand's impact. So tune in, share your insights, and let's navigate the ever-evolving landscape of fashion and beauty together.

    Connect with Mary Young:

    • Follow MARY YOUNG at @itsmaryyoung
    • Mary at @maryoforiattah
    • Read the self love club journal here
    • Watch MARY YOUNG on YouTube
    Stay Engaged with Sam McGregor:
    • Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
    • Connect on LinkedIn
    • Follow on Instagram
    Exclusive Newsletter:
    • Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.
    Support Our Show:
    • Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.
    Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/
    Show More Show Less
    50 mins
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