Tom and Curtis are joined by Tricia Meyer, founder and managing attorney at Meyer Law, which provides insights on the different types of contracts and their significance in protecting both parties. Tricia begins by sharing her experience with Clever Baby, a teething and medicine dispenser product, and the importance of contracts in retail partnerships.

The conversation highlights the need for clear and balanced contracts to mitigate risks and avoid conflicts.Tricia emphasizes the need for simple and clear sales commission plans and contract terms that can be easily understood and tracked. They also discuss the balance between protecting both parties and not making the contract overly complex. Tricia also announces the launch of her product, Clever Baby, on Target.com and Bye Bye Baby.

Takeaways:

• Contracts are essential in sales and marketing to protect both parties and mitigate risks.
• Different types of contracts, such as customer contracts, referral agreements, reseller agreements, and brand ambassador agreements, serve different purposes and require careful consideration.
• Intellectual property and confidentiality are key areas to address in contracts.
• Automating the contract process can make it more efficient and less burdensome.
• Having clear and balanced contracts in place can prevent conflicts and provide a solid foundation for business relationships. Sales commission plans should be simple and easy to track
• Contracts should be tailored to the specific needs of the business and its clients
• Regularly review and update contracts to ensure they align with the business
• Balance the need for protection with simplicity and clarity in contracts
• Consider the risk tolerance of both parties when negotiating contract terms

Tricia’s website: MeetMeyerLaw.com

Connect with Tricia on LinkedIn: https://www.linkedin.com/in/meyertricia/

This week we’re publishing a “bonus episode,” an interview with Jigar Navadiya, co-founder of DataSlush. Jigar’s company is a pioneering research-based organization dedicated to helping companies unlock the hidden potential within their data.Tom wasn’t able to join the show the special-episode recording, so Jigar and Curtis recorded the episode onsite at our friends’ studio at Auxiom. Curtis and Jigar discuss their 10+ year working relationship, which began when Jigar solved a problem posted by Curtis on an online coding forum and blossomed into a friendship and working partnership as part of Collideascope’s “Teamlance” model.

Topics + Takeaways:

• Learn about DataSlush's expertise in applying data analytics, machine learning, and AI to solve clients’s marketing challenges, such as implementing Google Analytics and Tag Manager.
• Jigar attended the recent Google Next conference and learned about new AI agents being developed for tasks like customer service.
• Jigar shares about DataSlush's collaboration to develop an AI tutor to improve math literacy by providing hints rather than direct answers to problems.
• Exploring the challenges and opportunities of using AI in education effectively.
• The use of OKRs (objectives and key results) to set goals and track progress of marketing initiatives.

Jigar’s website: DataSlush.comConnect with Jigar on LinkedIn: https://www.linkedin.com/in/jigarnavadiya/

Curtis and Tom interview Nick Swan, the founder of SEOtesting.com, about the state of SEO in 2024 and the importance of tracking and analyzing website user data. They discuss the recent algorithm updates by Google, the impact of helpful content on search rankings, and the potential changes in the search engine results page (SERP).

Nick explains how SEOtesting.com helps SEO professionals automate data collection, track changes, and measure the impact of their SEO efforts. Curtis and Tom discuss their experiences with SEO testing and the impact it has had on their clients' websites. They share examples of successful SEO tests, such as improving website speed and optimizing page titles and meta descriptions. They also discuss the importance of human involvement in content creation and the potential future of search engine results.

Takeaways:

• Algorithm updates by Google can significantly impact search rankings, and it is important for SEO professionals to stay on top of these changes.
• The preference for helpful content in search rankings has been observed, and SEO professionals should focus on creating valuable and informative content.
• SEOtesting.com provides a comprehensive tool for tracking and analyzing SEO data, including accurate data from Google Search Console.
• The tool allows users to monitor trends, compare benchmarks, and run experiments to improve search rankings and demonstrate the impact of their SEO efforts. SEO testing can have a significant impact on website performance and organic traffic.
• Improving website speed and server response time can lead to increased impressions and traffic.
• Optimizing page titles and meta descriptions can improve search engine rankings and click-through rates.
• Human involvement in content creation is essential for creating engaging and relevant content.
• The future of search engine results may involve AI-generated answers and changes in search behavior.

Nick’s website: seotesting.com

Connect with Nick on LinkedIn: linkedin.com/in/nickswan