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Built to Last: Steve Smithwick on Culture, Continuity & the Founder’s Mindset

Built to Last: Steve Smithwick on Culture, Continuity & the Founder’s Mindset

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What starts in a garage doesn’t always stay there.

In this episode of Fountain City Founders, Steve Smithwick shares how he built Master Wall from a small local operation into a national brand. We talk about early risks, outgrowing your beginnings, navigating partnerships, and the quiet discipline it takes to grow something that lasts.


This is a story about more than success—it’s about building with intention.

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