Built To Breathe: Business on Your Own Terms cover art

Built To Breathe: Business on Your Own Terms

Built To Breathe: Business on Your Own Terms

By: Nikita Williams | Sustainable Sales & Business Coach
Listen for free

About this listen

The Built to Breathe Podcast is for entrepreneurs who want to be grounded and profitable while growing a sustainable business by marketing and sales that honor their capacity, values, and purpose.Nikita Williams Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • When Your Business Looks Right, But Feels All Wrong
    Apr 25 2026

    Many of us have built businesses that, on paper, look perfect. We've checked all the boxes, followed the rules, and created something that feels aligned on the surface. But beneath that polished exterior, there's a quiet dissonance – a feeling that something just isn't quite right. You're working hard, but it doesn't feel like it's paying off in a way that truly supports you.Discover your Rooted Sales Audit Here

    In this episode, I'm diving into how entrepreneurs often build within someone else's idea of what success looks like, rather than building a business that genuinely fits their reality. You'll hear about the pressure hamster wheel we inadvertently create when we follow rules never written for our unique circumstances and humanity. This isn't about being broken or failing; it's about being fundamentally misaligned.

    What You'll Learn:

    How your 'perfect looking' business might actually be working against you.

    The true cost of following rules not made for your capacity and reality.

    Why your humanity is your greatest asset in business, especially now.

    How to build a business where your marketing sounds authentically like you.

    Strategies for creating sustainable results without sacrificing your well-being.

    Ready to address the subtle misalignment in your business? This episode is for any woman service provider who's tired of cookie-cutter approaches and is ready to build something that sustains her, not just keeps her busy.

    Discover your Rooted Sales Audit Here



    Get full access to Built To Breathe at builttobreathe.substack.com/subscribe
    Show More Show Less
    8 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.