In this episode of Career Coaching Secrets, host Pedro sits down with Steve Perkins, executive leadership coach and founder of Greenhouse Coaching. Steve shares his 12-year journey from corporate engineering to discovering his true calling as a coach — and eventually building a thriving coaching business.

Steve reveals how he helps leaders and entrepreneurs create clarity, momentum, and healthier work cultures through a unique mix of coaching, advising, and tailored systems. He also breaks down his hybrid “business builder” model for coaches, offering a behind-the-scenes look at how he balances group learning, one-on-one access, gamified progress, and sustainable capacity.

From discovering your niche to building trust-based marketing that doesn’t rely on sales calls, Steve unpacks the real strategies that work in today’s coaching landscape. Whether you're a new coach or scaling toward your next level, this episode is packed with insight on creating a business — and life — you truly want.



Connect with

Coach Business Builder IG: https://www.instagram.com/coach_business_builder/
Coach Business Builder - GrowthPlan on YouTube - https://youtu.be/Uhhrf8qT77U
Coach Business Builder - Trust Cycle on YouTube - https://youtu.be/5Q7CQs_2Mco
RootsUp Podcast - https://greenhousecoaching.co/resources
Podcast on Spotify - https://open.spotify.com/episode/5zF1VK5hrjsQyfGcfRVTHl
Email Newsletter Club - greenhousecoaching.kit.com/business_builder_insights_club

Other Greenhouse Coaching Resources:
Website: greenhousecoaching.co
YouTube: https://www.youtube.com/@GreenhouseCoaching
Mini Courses - https://greenhousecoaching.co/products
BizBldr YouTube: https://www.youtube.com/@coach_business_builder
Steve LinkedIn: https://www.linkedin.com/in/steve-perkins-leadership-coach/
Instagram: https://www.instagram.com/greenhousecoaching/
TikTok: https://www.tiktok.com/@steveperkinsghc

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If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com

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