In this episode of the Trade Legends podcast, Alex sits down with Sean, founder of Monster Rigs, to unpack the real story behind building a trades brand from the ground up. From starting out on the tools at 16 to navigating recessions, cashflow pressure, product failures, and relentless reinvestment, this is an unfiltered conversation about what it actually takes to build a business in the construction industry.Sean opens up about his journey through carpentry, the post-2008 construction crash in Ireland, and how those brutal years shaped his mindset as an entrepreneur. The discussion dives deep into product development, manufacturing costs, sampling, branding mistakes, social media growth, and why most people massively underestimate the time, money, and sacrifice required to launch a physical product brand. This episode pulls no punches on the reality of working long nights, reinvesting every penny, and still staying on the tools while trying to grow a company.The conversation also tackles bigger topics affecting trades and small business owners today, including apprenticeships, influencer culture in construction, brand loyalty, government policy, taxation, recession fears, and why chasing quick money almost always ends badly. Sean explains why lt Monster Rigs, not followers.#Tradesman #SmallBusiness #tradelegends #toolbelts