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Jeffrey Rosenberg shares the journey of Big V Properties from a family grocery business to a vertically integrated real estate company managing 10 million square feet across 14 states. He reveals how strategic systems implementation and operational efficiency enabled their impressive growth trajectory.

• Started as a family grocery business in 1942, with early crowdfunding through 6% savings bonds sold to customers
• Evolved from small $2-3 million shopping centers to $50-200 million acquisitions in high-growth markets
• Invested in enterprise-level systems like Yardi and custom Salesforce applications to scale without operational impact
• Tracks tenant timelines as KPIs to maximize efficiency and return on investment
• Uses comprehensive credit checks through dedicated credit department to mitigate tenant risk
• Maintains control through strategic ground leases rather than selling outparcels
• Focuses on open-air retail centers with national anchors in the Southern US
• Manages approximately $50 million in annual construction projects
• Prioritizes performing consistently to build reputation with national retailers
• Carefully evaluates profit margins when deciding whether to develop or sell to specialized developers

If you're interested in learning more about Big V Properties, visit bigv.com or contact Jeffrey directly at jrosenberg@bigv.com.

Big V Properties is a family-owned leader in retail real estate with an 80-year history of serving communities and creating superior value for investors. We own, operate, and develop premier retail properties in growing and thriving Sunbelt communities. Our properties are the heart of retail districts in high-growth demographic markets. This careful selection has led to record-high occupancy rates, as our prime locations drive significant business for our tenants, enhance returns for investors, and support vibrant community activity.

To learn more about Tony Johnson and Timeless visit us at:
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https://timelessco.com/

https://www.linkedin.com/in/tonytimeless/

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