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“The business that was never meant to be a business, that’s now a business.”

Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically.

In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to take control of their financial future.

In this episode, they cover:

👉 The importance of financial wellness and literacy

👉 Building an authentic fintech community

👉 The dangers of buy now, pay later plans

👉 Product vs. marketing: where banks are going wrong

👉 Instilling loyalty and trust within your users

👉 Using partners and influencers to grow your brand

👉 Scaling up without losing customer trust

👉 The challenges and learnings of growing a fintech app

Tune in to this episode of The FML Podcast and learn how to grow your fintech business, build a community of die-hard fans, and learn more about Financielle and its inspiring journey.

Subscribe here: www.thefmlpodcast.com/

Connect with Holly & Laura here:

👉 LinkedIn: www.linkedin.com/in/hollyhollandfinancielle/

👉 LinkedIn: www.linkedin.com/in/laurapomfret/

👉 Website: www.financielle.co.uk/

👉Instagram: @Financielle

👉 TikTok: @Financielle

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to https://www.growthgorilla.co.uk/. Search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found and click follow to ensure you don’t miss any future episodes. On behalf of the Growth Gorilla team, thanks for listening.