What does it actually take to build a billion-dollar septic company?

In this episode of Owned and Operated, John Wilson sits down with the founders of Epic Septic to break down one of the most overlooked—and profitable—home service industries.

They share how they went from zero to rapid growth, why septic is dramatically less competitive than HVAC or plumbing, and how simple fundamentals like answering the phone and selling on the first call can outperform expensive marketing strategies.

In this episode, we cover:

• Why septic is one of the most overlooked home service opportunities
• How 90% of competitors fail to answer the phone (and lose business because of it)
• Why speed-to-lead and phone sales drive extremely high close rates
• The real economics behind building a $100M–$1B service business

Host: John Wilson https://x.com/WilsonCompanies

Guests:
Kyle Voss
Chad Riddersen

https://epicseptic.com/

Break through the $5M ceiling.

Join John Wilson and Jack Carr May 5–7, 2026 in Akron, Ohio for the Breaking $5 Million Workshop—a 3-day, in-person event for HVAC, plumbing, and electrical owners ready to scale. You’ll see the Wilson operation live, sit in on a real sales huddle, tour the shop, and build your roadmap to $5M+.

🎟 Get $500 off with code BREAKINGEARLYBIRD HERE

💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?

🔗Check Them Out Here

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.