Guest: Jeff Koziatek

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jeff shares his journey from a 25-year entertainment career, performing over 5,000 shows across the country, to becoming an author and coach focused on intrinsic worth and mindset transformation. He and Randy explore the core concepts from Jeff's two-book series—Blueprint for Value (helping leaders lead themselves) and the new sequel (helping leaders lead their teams). Jeff reveals how his workaholic past, which involved performing in 350 shows annually, stemmed from seeking worth through performance rather than recognizing his intrinsic value. The conversation highlights practical "pebble stacking"—celebrating small daily wins to build momentum and shift self-perception—and how mindset changes create tangible results, from his son's cross-country breakthrough to manifesting Blues hockey tickets through focused intention and action.

Key Takeaways:

Intrinsic vs. external worth: your value doesn't come from performance, appearance, circumstances, relationships, or possessions—it's inherent and unchanging.

Pebble stacking builds mountains: tracking small daily wins creates factual evidence of progress that shifts beliefs about yourself and your future possibilities.

The challenger mindset kicks in below 10: when you feel "less than enough," comparison, competition, control, or a victim mentality emerges to fill the gap.

Mindset drives results: nothing changed for Jeff's son except belief—same body, same training, but shifting from doubt to "I can do this" dropped his time by over a minute.

Quick wins over long reads: 52 one-page habits (120 words each) with actionable takeaways make mindset shifts accessible in the moment when you need them most.

Guest: Ben Hackley

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Ben shares his transition from Fortune 500 CFO roles to fractional CFO work, explaining how he helps small businesses (particularly in manufacturing and distribution) navigate financial decisions without the guessing games. He and Randy explore the critical differences between bookkeepers, accountants, and CFOs, emphasizing that a CFO forecasts the future and provides objective guidance, rather than just recording transactions. Ben discusses why business owners often overcomplicate things with too many bank accounts and premature software investments, emphasizing that simplicity and understanding your cash flow fundamentals are more important than corporate-style processes. He advocates for strategic planning over rigid budgets and warns about the "ugly baby syndrome" where optimistic owners need an honest outside perspective.

Key Takeaways:

• Know the difference: bookkeepers record transactions, accountants analyze them, and CFOs forecast and guide strategic decisions about cash, inventory, debt, and growth.
• Fractional = affordable expertise: small businesses get Fortune 500-level financial guidance at a fraction of the cost and time commitment (1-10 hours/week).
• Simplicity wins: you can run most businesses with two checking accounts if you understand your weekly cash flow—avoid over-complicating with multiple accounts and premature software.

• An outside perspective is essential: overly optimistic owners need objective advisors who'll tell them the hard truths about decisions, customer profitability, and when to cut their losses.

• Incremental changes compound: small improvements in pricing (3-5%), inventory management (from 60 to 50 days), and collections (from 45 to 35 days) generate significant cash without magic.

Resources and Links:

LinkedIn: Ben Hackley

Guest: Case Kunick (Cutting-Edge Case)

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Case shares his unique journey from hauling milk cans in rural Pennsylvania to becoming a Cutco representative specializing in high-end business gifting. He and Randy explore how engraved, forever-warranty kitchen knives create lasting impressions that far outlast traditional appreciation gifts, such as wine baskets or cash bonuses. Case explains his strategic approach to corporate gifting—from taking care of employees first so they become brand ambassadors, to using quality products that generate 200-300 kitchen impressions per year. The conversation reveals how physical, personalized gifts create compound returns on investment through referrals, reviews, and long-term client relationships, all while fitting any budget from $50 to $ 500 or more.

Key Takeaways:

Forever gifts beat disposable ones: engraved Cutco knives last 30-40+ years with free lifetime sharpening and replacement, keeping your brand visible.

Take care of employees first: giving your team quality gifts turns them into authentic ambassadors who can share genuine testimonials with clients.

Strategic timing matters: surprise gifts on unexpected occasions (Mother's Day, company milestones, project completions) create bigger "wow" moments than predictable holiday gifts.

ROI through repetition: a kitchen knife gets used 200-300 times yearly, generating consistent brand impressions without ongoing ad spend.

Think beyond the expected: allocate marketing dollars to tangible, lasting items that generate referrals and reviews rather than consumable gifts that disappear.

Resources and Links:

cuttingedgecase@gmail.com

Phone: 814-439-0173

Facebook: https://www.facebook.com/cuttingedge.case/

https://mycutcorep.com/casekunick

https://www.buildingwins.live/

Guest: Jared Ledford

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jared shares his journey from Honda dealership shop foreman to co-owner of multiple building companies in Ohio, including Dayton Barnes (national metal building sales), Five Rivers Pole Barns (luxury construction), and co-host of the Steel Kings Podcast. He and Randy explore the natural progression from wood sheds to metal buildings to full construction management, emphasizing that growth requires calculated risk-taking and that staying comfortable with low-ticket, low-risk products is not an option. Jared also passionately advocates for community involvement, serving on his local park board, chamber of commerce, and soon the city council, urging listeners to step up in their communities.

Key Takeaways:

Evolve or stagnate: businesses must graduate from simple portable buildings to more complex offerings to grow.

Risk with purpose: putting your money where your mouth is and backing up what you say leads to greater satisfaction and success.

Mission-driven culture: every employee should know your mission statement inside and out—Dayton Barnes' is "sell quality buildings all the time, period."

Quality over volume: not every customer is a good fit for every product; understand limitations and match customers to the right solutions.

Give back locally: small business owners and construction workers with common sense and values are desperately needed in local community leadership.

Resources and Links:

https://www.steel-kings.com/

https://daytonbarnes.com/

https://fiveriverspolebarn.com/

https://www.buildingwins.live/

Guest: Jake Kirts

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jake shares Blitz Builders’ second-generation story and decades of service within the NFBA, digging into how post-frame construction has evolved from simple “pole barns” to high-end, lifestyle-driven projects—from equestrian facilities to barndominiums. He and Randy riff on why giving back to the industry matters, how supplier–builder collaboration fuels innovation, and why great sales today is less about specs and more about listening, consulting, and helping customers design the life they want inside the building.

Key Takeaways:

Service first: participating in NFBA committees and chapters lifts the whole industry and leaves a legacy.

Post-frame ≠ “just a barn”: the category now spans premium residential and commercial builds, including barndominiums.

Sell the lifestyle, not the lumber list: consultative conversations beat feature dumps and “commission breath.”

Collaboration wins: builders and suppliers co-create better products and solutions when they ask, “Why can’t we…?”

Relationships compound: manage expectations, listen deeply, and turn every customer into a long-term referral source.

Resources and Links:

https://www.sourceonemarketingllc.com/

https://www.weswyatt.com/

https://blitzbuilders.com/

Guest: Don Barden, Ph.D.

Hosts: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Behavioral economist Don Barden, Ph.D., explains why confidence drives economies, why ADHD can be a leadership superpower, and why female-led organizations are set to outpace the market. Drawing from his book “Here Come the Girls,” Don outlines data behind a 2028 tipping point for women in global leadership, how female leadership styles boost retention and profits, and how sales teams win by shifting from transactions to partnerships. Practical takeaways include leading with collaboration, making customers feel seen-heard-understood, and building relevance to earn a bigger share of wallet.

Timestamps:

(0:00) Third show of the day banter and pre-show was fire

(0:42) Meet Don Barden, Ph.D.

(1:42) Show open and proper name check: Randy Chaffee and Wes Wyatt

(2:09) Don joins; “Dr. Pepper” as code and audience context

(3:23) Gratitude for “Building Wins” and the trades

(5:31) Don’s background: behavioral economist focused on the future, not the past

(6:51) Optimism about the economy and why confidence matters most

(8:38) Economics reflects behavior and vice versa; “which economy?”

(9:58) Average worker is 39 and changes jobs every 3 years

(11:15) ADHD and dyslexia as leadership superpowers; one-third of CEOs note

(12:58) David vs. Goliath reframed: turn “disadvantages” into advantages

(14:26) Confidence habits, attitudes, and the glass that can be refilled

(18:54) Many workers haven’t “seen the movie” of past downturns; lead with grace

(21:26) How leaders help younger teams through negativity

(24:21) Sponsor: IBuyFromRandy.com

(25:00) Book segment: “Here Come the Girls”

(26:21) The math begins in the late 1950s; cultural mindset shifts

(29:58) Projection: women surpass men in global leadership in 2028

(30:12) Today’s level at roughly low 40s percent and rising

(31:20) Beyond the math: are women good leaders? Findings say yes

(32:11) Side-by-side businesses: female-led outproduces 3x revenue and profit

(32:29) Tenure: 3 years average vs. 6 years with female leadership; productivity rises years 4–6

(33:39) Why consumers choose female-led firms and employees stay

(34:26) Leadership key: how she engages critical thinking and the team

(35:49) Sales gold: how to sell to her — collaboration over conquest

(38:01) Friendship → Transaction → Relationship → Partnership (the pinnacle)

(41:14) Relevance beats relationship: tell the truth, grow together

(41:39) AI as “spell check”; people still buy from people

(43:18) Share of wallet expands when you’re a true partner

(44:01) How female leaders solve problems: sympathy for the problem, empathy for the person

(46:26) The “magic wand” question; 94% already know the fix

(47:49) Create teams who feel seen, heard, and understood — then empowered

(50:23) Collaboration bias: build with partners instead of conquering suppliers

(51:07) The 3 Cs behind confidence: courage, commitment, capabilities

(55:04) Exceed expectations; be creative, not competitive

(56:00) Free e-copy offer for listeners who mention the show

(57:01) Close: gratitude, action, and a celebratory “Dr. Pepper”

Key Takeaways:

Confidence moves markets. Lead with optimism and model calm, especially for teams that haven’t lived through prior downturns.

Female leadership advantages compound: longer retention, rising productivity years 4–6, and 3x revenue and profit in side-by-side comparisons.

Sell like a partner. Shift from transactions and “relationships” to partnership and relevance. Make buyers feel seen, heard, understood, and...

Live from Dayton: Asphalt & Algorithms Bestseller News, Trade Show Mastery, and Why Visibility = Opportunity.

HOSTS:

Randy Chaffee (host)

Wes Wyatt (producer/director)

GUEST:

Randy Chaffee

EPISODE SUMMARY:

Wes opens from the control chair and tosses to Randy, who’s broadcasting live from the Construction Roll Forming Show in Dayton with Shield Wall Media. Randy shares big news: his new book, Asphalt & Algorithms, hit #1 in multiple Amazon business/sales categories, and he’s signing copies at the show. The conversation turns into a mini-masterclass on trade shows—how visibility compounds, why “live from the floor” content outperforms a static banner, and how tiny, consistent behaviors build massive long-term wins.

They also announced a new book collaboration with Ben Gay III on trade shows for The Closers series (targeting “Volume 7,” subject to final sequencing), plus a future Building Wins book. Along the way: NFBA involvement, “man-on-the-street” coverage planned for Oklahoma City, shout-outs to friends and fellow podcasters, and a reminder that losses turn into wins when you extract the lesson.

HIGHLIGHTS & TAKEAWAYS:

Bestseller momentum: Marketing paired with a solid product can drive category #1s; celebrate, then keep serving readers.

Trade show edge: Don’t just attend—broadcast. Lives, interviews, and quick clips extend your reach beyond the hall and long after the show ends.

Visibility = Opportunity: Show your work in public; credibility compounds via small, consistent actions.

Hire pros, then listen: Editors, designers, and tech partners make you better—keep final say, but value their counsel.

NFBA service: Give back to the industry; involvement pays off in growth, relationships, and impact.

CHAPTERS / TIMESTAMPS:

00:00 Wes cold-open from the studio; Randy’s live on a busy show floor

01:05 Theme intro → on with the show

01:27 Banter, live-event realities, why “producer eyes” wander

01:53 From Dayton Convention Center: traffic’s strong; good vibes with Shield Wall Media

02:54 Book news: Asphalt & Algorithms becomes an Amazon category bestseller; signing copies on site

05:04 Where to buy: Amazon or signed copies via iBuyFromRandy.com (same price plus signature)

06:07 First-edition signed copies—why that matters to collectors and fans

06:42 New collab: Trade show book with Ben Gay III for The Closers series (soup-to-nuts playbook)

08:06 Future project: a Building Wins book

08:22 Trade show principles: greet everyone, be present, don’t “booth-sit” on your phone

10:57 NFBA talk: service mindset; upcoming man-on-the-street coverage in Oklahoma City

13:43 Show-floor shout-outs: Shannon Latham, Steel Kings, and Shed Geek

17:25 Sponsor roll — Source One Marketing / iBuyFromRandy.com

18:07 Why the book exists: to give back; dedicating it to Dad and the lessons that shaped the work

22:58 “Rare air”: hundreds of consistent episodes put the show in elite company

23:16 Hire smarter, listen harder: the title change story that leveled up the book

29:51 Big-venue realities: McCormick Place, OCCC, miles walked, and carrying boxes of books

32:15 “Algorithms vs. asphalt”: digital visibility and real-world handshakes—do both

33:04 Call for guests: wins, losses-turned-wins, and lessons we can all use

36:21 Long game: blend sprints with marathon habits

37:12 Wrap: back to the floor—go make today your best day ever

38:00 Outro

NOTABLE MENTIONS / RESOURCES:

Asphalt & Algorithms (new book; signed copies via iBuyFromRandy.com)

Construction Roll Forming Show — Dayton, OH (Shield Wall Media)

NFBA — National Frame Building Association...

Guest: Lee Salz

Hosts: Randy Chaffee (Host) and Wes Wyatt (Producer/Director)

Episode Summary:

Sales clichés like “numbers game,” “discovery meetings,” and “features and benefits” can stall deals. Lee Salz lays out a contrarian approach: replace discovery with consultation, lead with meaningful value, build empathetic expertise, tell memorable deal stories, qualify against a Target Client Profile, and always leave the first meeting with a defined next interaction. His new book, The First Meeting Differentiator, releases September 30 and focuses on practical moves you can use immediately.

Timestamps:

(0:00) Cold open: “Two ways to get back on the show…”

(0:21) Why Lee is back and why differentiation matters

(1:12) Lee’s sales contrarian stance

(2:58) New book mention; Randy’s Florida/Michigan aside

(4:00) Why “sales is a numbers game” backfires

(4:51) Quality over quantity in prospecting

(5:12) “You’re only as good as your next sale”

(6:20) The Sales EKG cycle

(6:56) End “discovery meetings” and why buyers dislike them

(7:58) Switch to consultation plus meaningful value

(8:10) Free resource: MeaningfulValue.com

(9:20) Real competition is every salesperson vying for the same meeting

(11:52) Social media parallel: competing for attention

(14:12) Consultation mindset means both sides get value

(15:29) Emotions drive decisions; engage them appropriately

(18:51) Empathetic expertise and “they get me”

(20:29) Four buying criteria: know, like, trust, expertise

(21:46) Law & Order lesson: all fact, no heart fails

(23:58) Deal Energizer: give the deal emotional life

(26:00) Qualify to lose early or avoid chasing ghosts

(27:25) Target Client Profile vs Ideal Client Profile

(28:56) Features, benefits, and boredom; tell stories instead

(30:18) The forgetting curve and story recall

(31:10) Build a Deal Pursuit Story Portfolio

(33:26) Paint the buyer’s picture of success

(34:08) Always schedule the next interaction before leaving

(36:00) Don’t ask “what’s your pain point” like a script

(38:52) PAIN acronym: Problem Action Inconvenience Neutral

(40:45) Switching has its own friction; stack value

(41:37) Family update: Lee’s sons and next chapters

(42:18) Why Lee’s work is actionable

(43:56) SAQ: Where is the low-hanging fruit

(44:46) Referral gap: 91 percent would refer, 11 percent ask

(45:50) Share of wallet: fastest path to revenue

(46:59) Parting advice: if you want them to do something, they need to feel something

(47:56) Close and call to action

Key Takeaways:

Replace discovery with consultation that delivers immediate, defined value to the buyer. Engage emotion first and support with logic; empathetic expertise wins because buyers feel “they get me.” Qualify against a Target Client Profile to protect time and pipeline health. Use stories to beat the forgetting curve and make solutions memorable. Always leave the first meeting with a scheduled next step. Grow faster by asking satisfied clients for referrals and expanding the share of wallet.

Resources and Links:

MeaningfulValue.com

BuildingWins.live

IBuyFromRandy.com