Building Trust and Retention in Entrepreneur Communities | The Scaling Podcast Ep 25
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About this listen
In this conversation, Aaron Harper and Rand Larsen explore the realities of entrepreneurship, franchising, and community building. They discuss lessons from Scale Path, the challenges of retention, creative marketing approaches, and the importance of solving problems in business with clarity and honesty.
⏱️ Timestamps
00:00 – Introduction
04:19 – Franchising, entrepreneurship, and lessons learned
18:46 – Building trust and peer group communities
34:44 – Identifying business constraints and solving problems
50:04 – Creative experiments: entrepreneur caricature card game
54:32 – Vision, goals, and the role of retention
54:54 – Rand Larsen: Building trust and retention in entrepreneur communities
56:25 – Rand Larsen: Breaking through the noise in business growth
57:23 – LinkedIn vs Twitter: what really works for engagement
01:14:17 – Rand Larsen: The hard truth about struggle in business
01:15:44 – Real-world example: solving CRM and customer account challenges
01:20:00 – Long-term value of content and storytelling
01:25:00 – Closing thoughts on scaling and future direction