In episode 22 of Built By Margin, Laurie Chen interviews Kelly Jedele, the owner of a multi-million dollar residential cleaning company based in Austin, Texas, as she discusses her company's growth, her financial A-team, the importance of community engagement, and her unique customer acquisition strategies, including the power of word-of-mouth referrals and goodwill advertising.

Tune in to gain insights on building a profitable business while maintaining flexibility and prioritizing family.

TIMESTAMPS

[00:01:19] Starting a business after firing.

[00:07:30] Company cars for business efficiency.

[00:10:41] Biggest risks in business ownership.

[00:12:34] Betting on Yourself.

[00:16:32] Employee recognition and morale.

[00:22:01] Tax strategy for business growth.

[00:25:36] Revenue model and pricing strategy.

[00:32:03] Future growth and strategy.

[00:34:06] Favorite book influences life.

[00:36:45] Dog ownership and rescue.

QUOTES

• "I would say one of the biggest risks is just starting and planning." -Kelly Jedele
• "I truly believe looking at my employees in the eyes and recognizing them in the morning when they're here is important." -Kelly Jedele
• "I am just looking at what I want to do next in my life for what would warm my spirit and speak to my soul." -Kelly Jedele

SOCIAL MEDIA LINKS

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

LinkedIn: https://www.linkedin.com/in/lauriechen/

Kelly Jedele

Instagram: https://www.instagram.com/kellyjedele/

LinkedIn: https://www.linkedin.com/in/kellyjedele/

WEBSITES

Risk Worthy: https://www.riskworthy.co/

Advanced CFO: https://www.advancedcfo.co/

Built By Margin: https://www.builtbymargin.com/