Building Partnerships That Actually Drive Growth - Tom Gilding - HYROX
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Building Partnerships That Actually Drive Growth - Tom Gilding - HYROX
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Summary
In this episode, Matt Wood sits down with Tom Gilding (HYROX, ex-Runna) to break down what separates great partnerships from the ones that fall flat.
From identifying untapped opportunities in the athlete journey, to why leading with value beats hard selling every time, Tom shares real-world insights from working with global brands, major race events and community-driven activations.
They dive into:
- How to build partnerships that genuinely enhance the athlete experience
- Why most partnerships fail by focusing on inventory over outcomes
- The power of community, ambassadors, and authentic brand alignment
- What brands like Tinder, Lululemon and Runna got right
- The growing importance of in-person experiences in a digital-first world
- How to approach partnerships from both the sponsor and rights-holder side
Whether you're in sport, marketing, or building a brand, this episode is packed with practical lessons on creating partnerships that actually work.
🎧 Listen now and rethink how you approach partnerships.
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