Not all accounting journeys are the same, but most are similar.

Today’s guest has done it all differently – and his rare, entrepreneurial drive is something you seldom see in an industry so focused on conformity. Shahram Zarshenas is the CEO of Financial Cents, an accounting practice management software – a company and idea that started when Shahram was just in college.

Together, Yuri and Shahram discuss his software and what makes it unique, as well as their respective POVs as software-maker and software-consumer. They also cover how it was built and what made Shahram confident enough to make the jump, social media use and disconnecting from it all, and more!

Episode Highlights:

0:00 - Intro

0:36 -

1:17 - WorkflowCon and how it was created

4:40 - Meet

7:30 - Starting Financial Sense

15:32 - How he built it

20:50 - “What’s most difficult about selling to accountants?”

31:03 - The culture @ FinancialCents

37:46 - Shahram’s approach to conferences

40:17 - Disconnecting, social media use

51:40 - Where you can find Shahram, wrap-up

ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH

LinkedIn: https://www.linkedin.com/in/ykapilovich/

Website: https://www.thefuncpa.co/

CONNECT WITH SHAHRAM

LinkedIn: https://www.linkedin.com/in/shahramzarshenas/

Website: https://financial-cents.com/